Image of Allison Ceraso

Allison Ceraso
Chief Creative Officer
Havas Health Plus

NEW YORK, USA // For two decades, Allison has committed her creative sensibility and marketing acumen to build brands that help consumers "be better, live better. With tenure exclusive to Havas, she deploys integrated teams to create experiences that maintain a consistent presence in people's minds and hearts.

Allison has worked in a range of categories from diabetes, pain, infant nutrition, devices, laundry detergent, skin care and MS to consumers, patients and healthcare providers. Her clients are just as diverse as the products she has worked on, from blockbuster pharma brands, small tech startups, and national pharmacies. She has founded Havas Health Plus with an eye towards experience design, social media activation and merging the consumer and healthcare professional worlds.

Allison is an adjunct professor of Advertising Design at the Fashion Institute of Technology (FIT), she is an active board member of the Research Foundation to Cure AIDS, and was a HBA Rising Star. Her work has been recognized by The Clios, NY Festivals, MM&M, PM360, and the Rx Club.

Before her agency days, Allison built a strong international background in fine arts at MoMA, New York and was a fellowship recipient working at the Peggy Guggenheim Collection in Venice.