SHANGHAI, CHINA // Samson has been working in the advertising industry for 9 years. He is an artist of Chinese classical culture, he also has the qualification of a national senior cartoonist. Joined McCann Health in 2015 and has been focusing on Rx advertising. And won multiple awards in pharmaceutical advertising creative. In the field of Rx creative communication, digital creativity, product launch promotion, campaign activities, IP creation, patient education and communication, brand visual design and other businesses have achieved good results. He knows the tone of Rx brand very well. Expert in healthcare : various cancers, respiratory diseases, gastrointestinal diseases, diabetes, and women’s health.
Clients included: Amgen, Abbott, AstraZeneca, Bayer, Baxter, Lilly, Johnson & Johnson, MSD, Novartis, Novo Nordisk, Pfizer, Roche, GSK, Sanofi, BMS, MERCK, Bayer, Jemincare, BI, Green Valley.
Other clients: Honda, Nissan, santory, Mengniu, Yashili, Nutrilite, Centrum, Zoflora, Herbalife, Infinitus, AliHealth, Mead Johnson, Nestle UnionPay.
International Awards: Cannes Lions, LIA, Clio, One show, NYF, The Creative Floor, The Globals, RX Clubs, IPA, RxClub, AdStar, Epica Award
Local Awards: LongXi, China 4A, DMAA, CAMA, Kirin