Image of Beth O'Brien
Jury

Beth O'Brien
Head of Innovation
The Monkeys Sydney

SYDNEY, AUSTRALIA // Beth is a queer, neurodivergent creative leader from Aotearoa/New Zealand. She is a globally recognised creative, who has been described as a magic combination of optimism and dogged determination - qualities needed to achieve impossible ideas.

After wrapping up a Masters in Fine Arts, and entering creative advertising, she won New Zealand’s first D&AD Black Pencil for Pedigree’s K9FM and moved to New York to take up creative roles at RGA and Droga5. There she created work for Hillary Clinton's presidential campaign, described by The New York Times and Forbes Magazine as "a masterpiece of political advertising".

In the four years since returning home, Beth has been labelled as one of the top people under 40 championing change and progress in the APAC region. She’s spoken on stage at both Australian and New Zealand Semi Permanent Festivals. Launched Love This – a podcast that interviews creative leaders from around the globe. And won a bunch more global awards for innovative campaigns that push the boundaries of what our industry can be. Beth is a big believer in using creativity to dismantle systems that don’t serve the planet, the historically marginalized, or our young people. Imagining new ways of doing things is her absolute favorite past time.