Image of Carren  O'Keefe

Carren O'Keefe
Executive Creative Director
AnalogFolk Amsterdam

AMSTERDAM, NETHERLANDS // Carren O’Keefe is the Executive Creative Director of AnalogFolk AMS, an independent global creative agency using digital to make the analog world better. Her mission is to leave our world and our industry better than the one she came into. Partnering with progressive brands to create cultural and commercial impact that benefits everyone.

In 2015, Carren founded AnalogFolk Portland, becoming the first female founding partner in AF’s global network. In 2020, she relocated to Amsterdam to help the network expand into a new market - creating digital-first work for Diageo, Nike, Netflix, Philips, and Bugaboo. Including Nike’s new ‘Mind Sets’ program to destigmatise the topic of mental health and use movement to positively impact mental well-being. The relaunch of Johnnie Walker’s iconic ‘Keep Walking’ campaign in over 50+ markets. And ‘Magic’s In the Air’ – Nike’s 2022 Air Max Day campaign created with kids, for kids, in Nikeland on Roblox.

She’s been named one of 27 senior agency leaders who are charting a new course for the industry in Adweek's Creative 100 list and shortlisted by Creativepool Annual as the Creative Leader of the Year for 2022. She has served as Jury President for Eurobest 2022 Digital Craft & Mobile juries and judged Cannes Lions Mobile 2022, London International Awards Creativity in the Metaverse & Evolution 2022, D&AD Digital 2020, and The One Show Interactive & Online 2019.