NEW YORK, USA // As Executive Vice President, Global Brand Strategy & Innovation of Mastercard, Cheryl Guerin leads the overall stewardship of one of the world’s most iconic and recognizable brands. A passionate and accomplished marketer, Cheryl oversees the strategy and activation of Mastercard’s highly decorated Priceless campaign, advancing the brand to consumers and B2B audiences through cutting edge advertising, media, digital marketing and innovative insights that inform and inspire new opportunities for the business.
Cheryl recently led the launch of several innovations and platforms, including the True Name® card, which was globally recognized with a Cannes Lion Grand Prix in 2021. She spearheaded the Strivers Initiative supporting small businesses, Priceless Cities and Priceless Surprises experiences, as well as Priceless Causes’ Stand Up To Cancer program. The initiative has generated seven FDA-approved drugs.
During her tenure at Mastercard, Cheryl has held several senior marketing positions, including leading North America Marketing & Communications, U.S. Marketing and Global Digital Marketing. She also oversaw all products and services for North America and separately led the Global Credit Products business.
Prior to Mastercard, Cheryl worked on the advertising agency side at Bates Worldwide and Bozell, where she drove marketing strategy and execution for major brands across multiple categories, including consumer packaged goods, travel, consumer electronics, B2B and financial services.
Cheryl is an Effie finalist judge and serves on the Board of Directors for The Advertising Club of New York, Ronald McDonald House NYC, Crohn’s & Colitis Foundation and Women in Payments. She was named to Brand Innovators 2022 Top 100 Women in Brand Marketing list, Advancing Diversity.org Hall of Honors, Yahoo Finance OUTstanding Ally Role Model list, and the Moves Power Women list. Cheryl also received the Women in Payments “Change Agent” Award.
Cheryl earned a Bachelor of Business Administration from Pace University’s Lubin School of Business. She lives in Westchester, NY with her husband and two sons.