Image of Ian Cohen

Ian Cohen
Global Executive Producer & President, Content Creation and Innovation
Weber Shandwick

BOSTON, USA // In a career that’s spanned just over a decade, Ian has laid a foundation for lasting change in an industry that’s constantly—and often frantically—in flux. Since joining Weber Shandwick in 2011, he has produced compelling video for clients including Bank of America, Verizon, Ocean Spray, and other leading global brands.

Ian is a driving force in Weber Shandwick’s transformation from a public relations firm to an engagement agency.

He has been instrumental in the creation, launch, and execution of both Mediaco and GoLive, Weber Shandwick’s forward-charging brand broadcast platforms.

Ian puts the client in the driver’s seat, enabling a brand to tell its story on its own channels and on its own terms, yielding complete control of content to those it means most to.

As a co-founder of GoLive, instead of spending his days in the editing room on stories that fade, Ian brings a brand’s live-streaming, on-location story to the masses instantaneously.  

With Mediaco and GoLive, the kind of content and production values you would see in major broadcasts are now being brought to brands. At a transformative time in the public relations industry, Ian has focused his energy on helping clients break through the clutter and, in the process, has helped the firm develop strategies for clients to better tell their stories on an ever-increasing scale.

He headed the team that managed to find and capture the moment New Year’s babies entered the world in an award-winning video production. Besides this work being a Cannes Lion award finalst, he also helped bring a little hope to the world:

Ian and his team took GoLive to the Sundance Film Festival for the first-ever, inaugural Live@Sundance event. Their groundbreaking, live-streaming series, covered by The New York Times, showcased the festival’s brightest talents, featured exclusive interviews with stars and creators, and even broke insider news on distribution deals inked literally feet away. With Ian running point, each story unfolded to thousands of viewers around the world as it happened.

Ian is a sought-after expert in the innovation world. He has taught an Interactive Marketing course at Boston University and appears as a speaker at Brand Film festivals, Contently’s and the AdClub of Boston.

Adding to his list of major accomplishments, Ian was honored as a PRWeek 40-under-40 star in September 2014.

Prior to joining Weber Shandwick, Ian was a four-time Daytime Emmy Award-nominated television producer, winning twice for Outstanding Daytime Show of the Year for his work on “Rachel Ray.” As the show’s field producer, he directed shoots with Rachel and other celebrity guests while handling scripting and overseeing the editing of taped pieces. He held a similar role at “Martha,” the daytime talk show hosted by Martha Stewart.

Ian is an AP award-winning, on-camera journalist, having spent time in San Diego as a news reporter, and in Yuma, AZ as a Sports Director for their CBS affiliate.

He holds a Bachelor of Science in Journalism from the University of Colorado at Boulder.