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PORTLAND, USA // Justine Armour is a Creative Director at Wieden+Kennedy, Portland. She joined the agency in 2011 from her hometown of Sydney, Australia. She fondly remembers sunshine, and sometimes weeps when exposed to direct sunlight.
In her time at W+K she has led the Chrysler/Dodge, Secret, and Herbal Essences accounts. Prior to becoming a Creative Director she was a copywriter for 15 years, co-creating such ad things as Old Spice “Momsong”, Hahn SuperDry “Pioneering Beering”, and a personal project called Smile Makers, which is a range of actually-not-very-kinky-at-all vibrators -- all of which won accolades at Clio, Cannes, D&AD, OneShow and some of the others.
In her almost two decades in the industry she has worked across tons of global and regional brands, such as PepsiCo, Frito-Lay, Virgin Active, Boag’s beer, Qantas, Emirates, Toyota, PayPal, Nestle, and Visa, to name a few. For two years she was also Head Lecturer of Award School, the leading crash-course in Advertising across Australia and New Zealand.
Probably her career highlight so far was collecting one of those giant novelty checks for a Radio ad, and then carrying it around New York. She is an Australian citizen, Portland resident, dog person, and future radical feminist.
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