Image of Benjamin  Blanco

Benjamin Blanco
Head of Sport & Entertainment Marketing
Samsung Electronics UK

LONDON, UK // Since 2013 Ben has been responsible for the strategic direction and execution of all sport and entertainment marketing efforts for consumer electronics giant Samsung in the U.K & Ireland.

He has delivered innovative content firsts with Facebook, Twitter, Vice and Google that have helped grow Samsung sport social media channels from 170k to more than 2.4m fans, activated the award winning Galaxy 11 campaign featuring Cristiano Ronaldo, Lionel Messi and Wayne Rooney and most recently led the much celebrated Samsung School of Rugby and Samsung School of Rio campaigns with comedian Jack Whitehall and a host of rugby, Olympic and Paralympic legends.

Ben began his career with rights holders the European Tour & The Football Association before moving into agency life at CSM Sport with Fast Track. In addition to his work with Samsung he has led campaigns and brokered multi-million pound partnerships for the likes of GSK, Lucozade Sport, Carlsberg and Subway with some of the world’s leading federations and sporting talent.

Ben graduated with a degree in Sports & Business from both Kingston University in London and Grand Valley State University in Michigan.

He lives in London with his wife and son and is an avid golfer, England Rugby, Chicago Cubs, Chicago Bears and Arsenal fan.