Image of Roger Hyde

Roger Hyde
Senior Vice-President Creative Services
Direct TV

NEW YORK, USA // A Film School graduate, Hyde began his 30-year television career as a film editor of non-fiction programming for the state-owned National Television Broadcaster in South Africa.

He then joined Young & Rubicam as an agency producer before launching himself as a director/editor of television commercials throughout the European community, working in more than eight countries on local and multi-national brands.

After immigrating to the United States in 1994, he continued directing commercials with representation by production companies on three continents, while producing an award winning, feature-length documentary, which premiered at the Los Angeles Film Festival before being shown at over 30 film festivals around the world.

He joined DIRECTV in 2001 where he transformed the creative services group into a full-service, in-house agency, production company and post-production facility, producing sports and entertainment revenue, and retention marketing communications for the nation’s premier satellite provider, while developing and executing a competitive brand strategy.

In addition to his broadcast responsibilities, in 2009 Hyde opened an in-house print creative group for DIRECTV in New York, to produce advertising for acquisitions and direct marketing channels to help acquire 3+ million new subscribers to the platform each year by a team of 112 employees.

His cumulative body of work has garnered more than 250 local and international awards, and has been showcased in festivals throughout the globe. Hyde recently held a board seat for 8 years with PromaxBDA, where chaired the awards committee. He is also an active member of the In-House Agency Forum and the Academy of Television Arts & Sciences.