NEW YORK, USA // Dawn Hudson is responsible for building the fan base of the NFL and growing the NFL brand. This includes responsibility for strategy, advertising, promotions, entertainment marketing, cause-related marketing, customer relationship marketing, and supporting NFL Clubs.
She also oversees marketing for the NFL Network, and planning and execution for all NFL Events, including Super Bowl and Draft. She joined the NFL in September 2014.
Previously she was Vice-Chairman of the Parthenon Group, a global boutique consulting firm.
Prior to Parthenon, she spent 11 years at PepsiCo. She was the Global CMO of Frito-Lay, then CMO of Pepsi-Cola North America, then became President and the CEO of Pepsi-Cola North America. While running the 5.5 billion dollar division, she also ran the consolidated food service U.S. operations of PepsiCo.
While at PepsiCo, she was twice named to Fortune magazine’s “50 Most Powerful Women in Business,” and “Advertising Woman of the Year” by Advertising Women of New York.
She is passionate about diversity and Women of Color and led PepsiCo to receive the highest honor from Catalyst for their Women of Color Global Program. Dawn has also served on the board of the Ladies Professional Golf Association for nine years, the later as Chairman of the Board.
Dawn grew up outside Boston, is a graduate of Dartmouth, and today resides in Bronxville, NY with her husband and two daughters.