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NEW YORK, USA // Since 2008 Dan Kruchkow has been CMO & Head of Digital Strategy for Crush Music, management home to international superstars Sia, Fall Out Boy, Train, Weezer, Panic at the Disco and many others.

Prior to Crush, Mr. Kruchkow spent over 11 years at Universal Music Group. Most recently as Senior Vice President of UMG's Global Digital Initiatives unit where VEVO was born.

Before that, Mr. Kruchkow served as Vice President, Digital Media for The Island Def Jam Music Group (IDJMG). While at IDJMG, Mr. Kruchkow created several industry-defining initiatives and helped establish many of the digital businesses that exist today.

Additionally, he was instrumental in helping break Fall Out Boy, The Killers and many others while creating and executing all-encompassing digital rollouts for the entire roster including Mariah Carey, JAY-Z, Rihanna, Elton John, Bon Jovi, Ludacris, Kanye West and many other superstars.