Image of Becky  Gebhardt

Becky Gebhardt
Executive Vice President, Chief Marketing Officer
Lands' End, Madison

As executive vice president and chief marketing officer, Becky Gebhardt oversees the global marketing, e-commerce, advertising and creative teams, ensuring the development of integrated customer retail strategies and campaigns, including brand advertising, catalog, e-commerce and digital brand marketing, social media and retail marketing. Gebhardt is focused on elevating and driving the customer experience through editorial content, brand voice, photography and innovative 360 degree marketing campaigns. She is also responsible for leading customer retention, engagement, analytics and new customer acquisition initiatives for all of the Lands’ End businesses. With her 20 plus years of industry expertise focused on consumer brands and customer experiences, Gebhardt possesses a proven track record as a valuable business leader directing brand and creative efforts for multi-channel businesses. Gebhardt has been with the company in varying stages since 1991, previously serving as the vice president of creative from 2004 to 2007, and, most recently, as senior vice president and chief creative officer from 2014 to 2016. She has a strong understanding of the Lands' End brand and the ability to bring fresh ideas to the table while still incorporating Lands' End’s heritage and values. Before returning to Lands’ End in 2014, Gebhardt served as vice president, global creative director and vice president of creative, PR and online experience respectively at Crocs, Inc. and Bag Borrow or Steal. During her tenure she was responsible for the global brand creative vision and execution in over 90 countries, customer experience and communications. Gebhardt lives in Madison, Wisconsin, with her family. She received her Bachelor of Fine Arts at University of Wisconsin-Oshkosh.