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SINGAPORE // At 24, Alejandro quit law school after 5 years to pursue his passion for solvertising.

This 6ft tall Peruvian started as a copywriter at JWT Lima, then moved to Young & Rubicam, Grey (Carne) and McCann Worldgroup, picking up metals at El Ojo, El Sol de Bilbao, Clio Health, LIA among others.

In 2016, he won his first Cannes Lion Gold (Mobile), Cannes Lion Innovation Silver (Creative Data), LATAM Grand Effie, Best of Show at the Peruvian Creative Circle Awards and Best Peruvian Idea at El Ojo de Iberoamérica.

Alejandro's hunger for rule-breaking ideas is rivalled only by his insatiable appetite for dim sum, particularly siew mai. He loves his rum on the rocks and listening to Midnight Train to Georgia when working into the night with his team.

His mantra is to love people more than the work.