Macy's
The Wish Writer
2016
2016
Credits
Entrant Company | Macy's, New York |
Agency Network | JWT New York, New York |
Other | Macy's, New York |
Client | Macy's |
Other | App Development = Media Monks |
Other | Product Design = 10xBeta |
SVP Innovaation, Integration, Broadcast & Special Production | Joseph Feczko / Macy's, New York |
GVP Integrated Marketing | Betsy Spence / Macy's, New York |
VP Integrated Marketing | Isaac Mark / Macy's, New York |
Director, Integrated Marketing | Audrey DeShong / Macy's, New York |
Manager Integrated Marketing | Alison Mandelker-Burnett / Macy's, New York |
CMO | Martine Reardon / Macy's, New York |
Executive Creative Director | Jon Zast / JWT, New York |
Executive Creative Director | Andy Carrigan / JWT, New York |
Creative Director | Karl Ackerman / JWT, New York |
Other | Filip Engstrom |
Art Director | Jordan Young / JWT, New York |
Creative Director | Dominic Al-Samarraie / JWT, New York |
Creative Director | Matt Zavala / JWT, New York |
Executive Producer | Mary Ellen Verrusio / JWT, New York |
Senior Producer | Chad Utsch / JWT, New York |
Other | Dan Zank / JWT, New York |
Global President | Clare Capeci / JWT, New York |
Account Executive | Angela Rebong Brown / JWT, New York |
Account Executive | Jenai Domingo / JWT, New York |
Sr Copywriter | Carl Mallia / JWT, New York |
Sr Copywriter | Justin Pedone / JWT, New York |
Head of Integrated Production | Lisa Setten / JWT, New York |
Head of Digital Production | Jennifer Usdan-McBride / JWT, New York |
Exec Producer Broadcast | Erika Dutton / JWT, NY |
exec Producer Digital | Julie Renwick / JWT, NY |
Exec Producer Print & Product | Lauren Eberhardt / JWT, NY |
Director of Music | Paul Greco / JWT, NY |
Project Manager | Savannah Enright / JWT, NY |
Director of Integrated Business Affairs | Julia Clark / JWT, NY |
User Experience Director | Jennifer Lash / JWT, NY |
This 2016 Clio Fashion & Beauty Bronze winning entry titled 'The Wish Writer' was entered for Macy's. The piece was submitted to the medium: Fashion: Digital/Mobile within the entry type: Mass and the category: Apps. It consists of 1 video and 1 image.
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