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Macy's

The Wish Writer

2016
2016
Medium
Fashion: Digital/Mobile
Category
Apps
Entry Type
Mass
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Items

Credits
Entrant CompanyMacy's
Agency NetworkJWT New York, New York
OtherMacy's, New York
ClientMacy's
OtherApp Development = Media Monks
OtherProduct Design = 10xBeta
SVP Innovaation, Integration, Broadcast & Special ProductionJoseph Feczko
GVP Integrated MarketingBetsy Spence
VP Integrated MarketingIsaac Mark
Director, Integrated MarketingAudrey DeShong
Manager Integrated MarketingAlison Mandelker-Burnett
CMOMartine Reardon
Executive Creative DirectorJon Zast
Executive Creative DirectorAndy Carrigan
Creative DirectorKarl Ackerman
OtherFilip Engstrom
Art DirectorJordan Young
Creative DirectorDominic Al-Samarraie
Creative DirectorMatt Zavala
Executive ProducerMary Ellen Verrusio
Senior ProducerChad Utsch
OtherDan Zank
Global PresidentClare Capeci
Account ExecutiveAngela Rebong Brown
Account ExecutiveJenai Domingo
Sr CopywriterCarl Mallia
Sr CopywriterJustin Pedone
Head of Integrated ProductionLisa Setten
Head of Digital ProductionJennifer Usdan-McBride
Exec Producer BroadcastErika Dutton
exec Producer DigitalJulie Renwick
Exec Producer Print & ProductLauren Eberhardt
Director of MusicPaul Greco
Project ManagerSavannah Enright
Director of Integrated Business AffairsJulia Clark
User Experience DirectorJennifer Lash

This 2016 Clio Fashion & Beauty Bronze winning entry titled 'The Wish Writer' was entered for Macy's. The piece was submitted to the medium: Fashion: Digital/Mobile within the entry type: Mass and the category: Apps. It consists of 1 video and 1 image.

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