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Macy's

The Wish Writer

2016
2016
Medium
Fashion: Digital/Mobile
Category
Apps
Entry Type
Mass
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Credits
Entrant CompanyMacy's, New York
Agency NetworkJWT New York, New York
OtherMacy's, New York
ClientMacy's
OtherApp Development = Media Monks
OtherProduct Design = 10xBeta
SVP Innovaation, Integration, Broadcast & Special ProductionJoseph Feczko / Macy's, New York
GVP Integrated MarketingBetsy Spence / Macy's, New York
VP Integrated MarketingIsaac Mark / Macy's, New York
Director, Integrated MarketingAudrey DeShong / Macy's, New York
Manager Integrated MarketingAlison Mandelker-Burnett / Macy's, New York
CMOMartine Reardon / Macy's, New York
Executive Creative DirectorJon Zast / JWT, New York
Executive Creative DirectorAndy Carrigan / JWT, New York
Creative DirectorKarl Ackerman / JWT, New York
OtherFilip Engstrom
Art DirectorJordan Young / JWT, New York
Creative DirectorDominic Al-Samarraie / JWT, New York
Creative DirectorMatt Zavala / JWT, New York
Executive ProducerMary Ellen Verrusio / JWT, New York
Senior ProducerChad Utsch / JWT, New York
OtherDan Zank / JWT, New York
Global PresidentClare Capeci / JWT, New York
Account ExecutiveAngela Rebong Brown / JWT, New York
Account ExecutiveJenai Domingo / JWT, New York
Sr CopywriterCarl Mallia / JWT, New York
Sr CopywriterJustin Pedone / JWT, New York
Head of Integrated ProductionLisa Setten / JWT, New York
Head of Digital ProductionJennifer Usdan-McBride / JWT, New York
Exec Producer BroadcastErika Dutton / JWT, NY
exec Producer DigitalJulie Renwick / JWT, NY
Exec Producer Print & ProductLauren Eberhardt / JWT, NY
Director of MusicPaul Greco / JWT, NY
Project ManagerSavannah Enright / JWT, NY
Director of Integrated Business AffairsJulia Clark / JWT, NY
User Experience DirectorJennifer Lash / JWT, NY

This 2016 Clio Fashion & Beauty Bronze winning entry titled 'The Wish Writer' was entered for Macy's. The piece was submitted to the medium: Fashion: Digital/Mobile within the entry type: Mass and the category: Apps. It consists of 1 video and 1 image.

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