Google AI / Canadian Down Syndrome Society

Project Understood

Entrant Company
Digital/Mobile & Social Media Craft (Health & Wellness)
User Experience
Entry Type
Health Awareness & Advocacy
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Agency NetworkFCB
Holding CompanyInterpublic Group
Production CompanyFuelcontent, Toronto
Advertiser BrandGoogle AI / Canadian Down Syndrome Society, Calgary
Advertising AgencyFCB, Toronto
Entrant CompanyFCB, Toronto
Post Production CompanyOutside Editorial, Toronto
Post Production CompanyAlter Ego, Toronto
Music/Sound CompanyGrayson Matthews, Toronto
Interactive AgencyBliss Interactive, Brussels
Public Relations AgencyGlossy, Toronto
Chief Creative OfficerNancy Crimi-Lamanna / FCB
Chief Creative OfficerJeff Hilts / FCB
Associate Creative DirectorElma Karabegovic / FCB
Associate Creative DirectorMichael Morelli / FCB
Associate Creative DirectorMarty Hoefkes / FCB
CopywriterShannon McCarroll / FCB
CopywriterJason Soy / FCB
Chief Strategy OfficerShelley Brown / FCB
VP, Director of StrategyEryn LeMesurier / FCB
Director of StrategyShelagh Hartford / FCB
StrategistAudrey Zink / FCB
EVP, General ManagerTracy Little / FCB
VP, Managing DirectorTim Welsh / FCB
Group Account DirectorBlake Connolly / FCB
Account SupervisorOlivia Selbie / FCB
ProducerSarah Michener / FCB
ProducerKristine Lippett / FCB
VP, OperationsShandi Horovitch / FCB
Project ManagerCori Pettit / FCB
EVP, Worldwide Creative PartnerFred Levron / FCB
Director, Product and Technology SolutionsJohn Sime / FCB
EVP, Head of Global InnovationKris Hoet / FCB
DirectorScott Drucker / Fuelcontent
Line ProducerSarah Michener / Fuelcontent
Director of PhotographyScott Drucker / Fuelcontent
Director of PhotographyChet Tilokani / Fuelcontent
Camera OperatorScott Drucker / Fuel Content
Camera OperatorChet Tilokani / Fuelcontent
AudioNicolas Field / Fuelcontent
Hair & MakeupNeil Silverman / Fuelcontent
PhotographerCassidy Clemmer / Fuelcontent
EditorJohn Gallagher / Outsider Editorial
EditorMichael Barker / Outsider Editorial
Editorial AssistantScott Edwards / Outsider Editorial
Executive ProducerKristina Anzlinger / Outsider Editorial
ColouristEric Whipp / Alter Ego
VFX ArtistEric Perrella / Alter Ego
ProducerCaitlin Schooley-Groneveldt / Alter Ego
Music Track DirectorMark Dominic / Grayson Matthews
EngineerVlad Nikolic / Grayson Matthews
Audio ProducerKelly McCluskey / Grayson Matthews
PRShannon Stephaniuk / Glossy
Speech PathologistAmanda Cotton

This 2021 Clio Health Bronze winning entry titled 'Project Understood' was entered for Google AI / Canadian Down Syndrome Society by FCB, Toronto. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Digital/Mobile & Social Media Craft (Health & Wellness) within the entry type: Health Awareness & Advocacy and the category: User Experience. It consists of 1 video and 1 image.