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Xofigo® (radium Ra 223 dichloride)

Battle in the Bone

NEW YORK
2018
2018
Entrant Company
Area 23, An FCB Health Network Company
Medium
Print (Pharmaceutical)
Entry Type
Disease Awareness
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Credits
Agency NetworkFCB Health Network
Advertiser BrandBayer Pharmaceuticals, Inc./Xofigo® (radium Ra 223 dichloride), Whippany, NJ
Entrant CompanyArea 23, An FCB Health Network Company, New York
Design CompanyLightfarm, Rio de Janeiro
EVP, Managing DirectorTim Hawkey / Area 23, An FCB Health Network Company
SVP, Group Creative DirectorBernardo Romero / Area 23, An FCB Health Network Company
SVP, Creative DirectorJesse Kates / Area 23, An FCB Health Network Company
VP, Associate Creative DirectorDaniel Plansky / Area 23, An FCB Health Network Company
VP, Associate Creative DirectorNathaniel Kuritz / Area 23, An FCB Health Network Company
Group Art SupervisorSandee Shin / Area 23, An FCB Health Network Company
Group Copy SupervisorKatie DeMarco / Area 23, An FCB Health Network Company
Associate Director, Print ProductionFrank Laport / Area 23, An FCB Health Network Company
Senior Production ManagerLaurette Mercer / Area 23, An FCB Health Network Company
SVP, Management DirectorLea Argenti / Area 23, An FCB Health Network Company
Account SupervisorMorgan Carey / Area 23, An FCB Health Network Company
DirectorMilton Menezes / Lightfarm
Creative DirectorRafael Vallaperde / Lightfarm
Production ManagerThadeu Felix / Lightfarm
VP, Account DirectorDespina Mahles

This 2018 Clio Health Silver winning entry titled 'Battle in the Bone' was entered for Xofigo® (radium Ra 223 dichloride) by Area 23, An FCB Health Network Company, New York. The advertising agency is part of the agency network: FCB Health Network. The piece was submitted to the medium: Print (Pharmaceutical) within the entry type: Disease Awareness. It consists of 1 image.

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