Skip to main content

Games: Brand Identity

Entries in this medium include marketing efforts and brand communications that impact game title, brand or organization perception.

See previous award winners in this medium here

Entry Types

  • Games - This refers to all games for sale, rent or subscription that are produced for consoles, handheld devices, mobile devices or online. This also refers to any entries promoting a publishing company, console company or a collection of games.


  • Logo - Entries in this category are for the graphical design of a product, game, brand or publishing company logo.
  • Main Title - Entries in this category are for main title sequence used as the identity of a game.
  • Sizzle Reel - Entries in this category are for promotional videos that provide a stylized overview of a game title, publisher or console and help convey key messages to consumers, clients, and other target audiences.
  • Visual Identity - Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a brand identity.
  • Other - An entry in this category is for work that is not defined by any of the available categories.


Entry Fees

Mar 3rd - May 14th: $325

May 15th - July 16th: $375

July 17th - Aug 20th: $425

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Image (up to 10)

Optional Media

  • Video (1)
  • PDF (1)
  • URL (up to 4)
For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.