NEW YORK, USA // Madeline Way is a Creative Director at 21GRAMS in New York with over a decade of experience. An award-winning storyteller, she’s on a mission to make healthcare ads as inspiring as the breakthroughs they promote. Madeline’s life revolves around creativity and self-expression. She believes it is through creativity that we have the richest conversations, experiences, and relationships. And it is only through creativity that we can have anything close to that with a brand. She’s especially passionate about helping small biopharmaceutical companies make their mark in rare disease. In an industry bound by rules, she believes the most powerful tool is thinking beyond them.