Noah heads up digital and innovation as the Regional President of Digital & Innovation – CEE, Middle East and Africa, TBWA & DAN. He joined TBWA in 2013 where he led the digital and innovation practice across the Middle East supporting clients such as Nissan,Du, Emirates Airlines amongst others before taking on regional responsibilities. Noah has been leading the growth of strong digital and innovation capabilities across the region and was one of the architects of NEXT which he helps implement across the region. He has developed strategic partnerships with Google, Meta and TikTok furthering our open creative collaboration. He continues to drive key client and new capability, business growth through the collective.

Noah has worked in the digital space for over 27 years, having worked with organisations such Barclays premier league, ITV, BBC, Turner Broadcasting, Trinity Mirror Group, Channel 4, Abu Dhabi Media and Possible Worldwide. Noah holds an MBA and a BSc(hons) in Software Engineering.