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Khalid

The Marketing of an "American Teen": 2017’s Breakthrough Artist

NEW YORK
2018
2018
Entrant Company
MAC Presents
Medium
Integrated Campaign
Category
Album Launch/ Artist Promotion Integrated Campaign
Entry Type
Music Marketing
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Items

Credits
Entrant CompanyMAC Presents, New York
Khalid’s agent Cara Lewis Group, New York
Khalid’s managerRight Hand Music Group, Atlanta
ClientForever 21, Los Angeles
ClientCiti, New York
ClientUber, Los Angeles
ClientSouthwest Airlines, Dallas
ClientNielsen Entertainment, New York
PresidentMarcie Allen / MAC Presents
Founder/OwnerCara Lewis / Cara Lewis Group
Manager/ProducerCourtney Stewart / Right Hand Music Group
Head Of Global CreativeGina Chung / Forever 21
Global Chief Marketing OfficerJennifer Breithaupt / Citi
Business Development - EntertainmentZach Zimmerman / Uber
Manager of Consumer EngagementMelissa Millice / Southwest Airlines

This 2018 Clio Music Shortlisted entry titled 'The Marketing of an "American Teen": 2017’s Breakthrough Artist' was entered for Khalid by MAC Presents, New York. The piece was submitted to the medium: Integrated Campaign within the entry type: Music Marketing and the category: Album Launch/ Artist Promotion Integrated Campaign. It consists of 1 video and 1 image.

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