“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports Awards

It was an all-star lineup when the innovative minds of sports marketing gathered for the annual Clio Sports Awards on May 16 in New York City. While we celebrated the year’s winning work, it wasn’t just the campaigns that were memorable. Honorees took the stage, sharing poignant insight. Here are the words that defined the night and raised the bar for creatives around the world. 

“Tonight we celebrate the undisputed heavyweight champions of sports advertising and marketing, and there couldn’t be a better year to do it. I think this was one of the best sports years that I can ever remember.” – Hannah Storm, 2017 Clio Sports host and anchor of ESPN’s SportsCenter Face to Face, kicking off the evening

“Thanks to the athlete. Your feats, failures and triumphs over the odds remind us that ‘the audacity of hope’ is the title of the human race’s collective memoir.” – Aste Gutiérrez, creative director, BBH Communications, accepting the Clio Grand for Out of Home (Nike “Unlimited Stadium”

“[Kobe Bryant] was so amazing that he made guys like us, that have never played basketball with our school teams, to come here and get this Clio.”— Alexandre Kazuo, art director, and Lucas Ribeiro, copywriter, Africa, accepting the Clio Grand for design (ESPN’s “Kobe’s Rule Book”

“It takes really great clients that are willing to take risks on big, powerful ideas that we know truly can affect culture.” — Christy Kranik, chief client officer and partner, LatinWorks, accepting the Clio Grand for Integrated Campaign (Major League Baseball “Ponle Acento”)

“I’m saying, ‘oh wow, how cool’ and crying.” – host Hannah Storm on the high caliber of the nominated and winning campaigns 

“It’s one thing to have the vision. It’s a different thing to be able to innovate and make that a reality… Not only is he a great innovator and a visionary, he is able to manifest those talents through others, and that may be the greatest talent of all.” – David Glass, owner/founder Kansas City Royals, presenting the Innovator Award to MLB’s Bob Bowman  

“I gave this some thought, who the innovators are. Their names aren’t Jobs or Gates. It’s 58 people who signed something in 1776, led by Adams and Jefferson. Those are the innovators. We were the youngest government then, and now we’re the oldest democracy in the world. To all of us who get tired and a little bit frustrated, think of what they went through so long ago.” –Bob Bowman, president of media and business, MLB, accepting the Innovator Award

“Wherever we can, we need to use our influence and our collective powers to advance the greater good. We need to create opportunities to chip away at the problems that we face, and we need to say less and do more. We need to question paradigms, break rules and we need to be responsible troublemakers.” – John Antoniello, group creative director, SapientRazorfish, accepting the Clio Grand for Social Good (Dove “Dear Media”)

“Don’t think I’m going to be put to pasture yet; I still have work to do… What’s really important to me is that I’m representing motor racing this evening, the sport that I love very much.” – Mario Andretti, legendary race car driver, accepting the Stuart Scott Lifetime Achievement Award

“In a time when it feels fearful to be who you are, and it’s ‘bad’ to be different, I hope that this campaign—and everybody in it and who supported this film—makes you feel like, ‘yes you can.’” Maggie Burke, MPC, New York, on behalf of 4Creative, accepting the Clio Grand for Film (Paralympics “We’re the Superhumans”)