Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.
Featuring everything from beverage brands to universities to phones, this week’s list indicates that more industries are tapping into adding hit songs to their ads. Most of the featured songs attempt to inspire and motivate consumers with a mix of upbeat and emotional tracks. Check out the full list of Shazam-worthy tunes below.
1) Pepsi “Refreshing”
Track: “Stay” by Zedd & Alessia Cara
Pepsi continues to see success with Alessia Cara and Zedd’s hit song, “Stay,” and the catchy tune is also racking up award nominations. As of this week, “Stay” has been nominated for two Teen Choice Awards for Choice Summer Song and Choice Pop Song. Zedd has also been nominated for a Teen Choice Award for Choice Summer Male Artist.
2) VitaminWater “Drink Outside The Lines”
Track: “Feel It Still” by Portugal. The Man
What motivates better than the perfect workout track? “Feel It Still” will have you moving in seconds.
3) Apple iPhone 7 “The Archives”
Agency: TBWA Chiat Day
Track: “Unchained Melody” by Lykke Li
Lykke Li’s soft lullaby-esque “Unchained Melody” captures the feeling of looking back at memorable moments effortlessly.
4) University of Phoenix “We Can Do IT”
Agency: 180 LA
Track: “Dreams” by Andrew Feltenstein & John Nau (Originally performed by The Cranberries)
University of Phoenix champions a single mother as she works to rebuild her career after being laid off, and “Dreams” complements the ad with a bittersweet melody.
5) Coca-Cola “Guess My Name”
Track: “Vacay” by Sunny & Gabe
With undertones of carnival sounds, “Vacay” highlights summer in a refreshing way, making it the ideal song for Coca-Cola’s summer-focused ad series.
6) Cricket Wireless “Get More Save More”
Track: “This Girl” by Kungs vs. Cookin’ On 3 Burners
Dance along with “This Girl” like the Cricket Wireless mascots in this short spot.
7) Coca-Cola “Summer Is Here”
Track: “I Know There’s Gonna Be (Good Times)” by Jamie XX (feat. Young Thug & Popcaan)
This 15-second spot gives you a taste of the hit, “I Know There’s Gonna Be (Good Times),” and people are Shazaming for the full track.
8) Samsung Family Hub Fridge “Ticket To The Moon”
Agency: MPC Advertising and adam&eveDDB
Track: “Ticket To The Moon” by Electric Light Orchestra
Capturing the mystical nature of space travel, Electric Light Orchestra’s “Ticket To The Moon” pairs perfectly with this little astronaut’s journey for “rocketsicles.”
9) 1800 Tequila “Hands”
Agency: Crispin Porter & Bogusky L.A.
Track: “Tap Dance” by Octave Minds (feat. Chance The Rapper & The Social Experiment)
Octave Minds’ “Tap Dance” accompanies the double story of a boxer/pianist with energy, encapsulating 1800 Tequila’s tagline, “Just Refined Enough.” It’s no wonder people are Shazaming for more.
10) Blue Moon “Shines Brighter”
Agency: Venables Bell & Partners
Track: “Wish I Knew You” by The Revivalists
A wonderful background song when you’re out with friends, “Wish I Knew You” fits well into Blue Moon’s chill, outdoor party-focused spot.