My Cause, My Cleats: NFL Uses Footwear for Social Good

This past week, NFL players across the country took to the field in new, awareness-raising footwear. The climax of the league’s “My Cause, My Cleats” campaign, hundreds of players debuted their customized cleats to raise awareness for causes close their hearts.

The cleats, which many players designed in collaboration with Under Armour, Nike and adidas, tell personal stories to highlight the players’ causes of choice — anything from youth mentoring to bullying to clean water to Hodgkin’s Lymphoma — and are connected to a storytelling series on The Players’ Tribune.

Following the Week 13 personal cleats games, players can choose to auction off their cleats to benefit the causes.

“One of the great NFL traditions is how our players passionately support important causes in their communities and around the globe every year,” said NFL Commissioner Roger Goodell in a statement.  “They are incredibly creative by nature so we are not surprised how they are seizing the opportunity this week with inspiring expressions of their charitable commitments on their cleats, online and through social media.”

Teams and players are sharing the empowering shoes on social media with the #mycausemycleats hashtag. Check out some of these creative designs below.

Dallas Cowboys Defensive End Ryan Davis: Diabetes


Minnesota Vikings Wide Receiver Adam Thielen: Youth Mentoring


@athielen19's #MyCauseMyCleats supporting Bolder Options which mentors youth.

A photo posted by Minnesota Vikings (@vikings) on


New England Patriots Cornerback Logan Ryan: Shelter Dogs


Denver Broncos Linebacker Von Miller: Von’s Vision, Giving the Gift of Sight


Von's Vision "Giving the Gift of Sight" #mycausemycleats L-5.00 R-5.25 @adidasfballus

A photo posted by Von Miller (@vonmiller) on


Pittsburgh Steelers Defensive End Cam Heyward: Brain Cancer


Houston Texans Cornerback Charles James: Autism 


I will be wearing these cleats this Sunday in my support of Autism #MyCauseMyCleats #AutismSpeaks

A photo posted by Charles JamesII (@cjdeuce) on


Minnesota Vikings Defensive End Everson Griffen: Breast Cancer


Everson Griffen's #MyCauseMyCleats to support breast cancer patients and @americancancersociety.

A photo posted by Minnesota Vikings (@vikings) on


Tampa Bay Buccaneers Wide Receiver Mike Evans: Sideline Racism


Buffalo Bills Wide Receiver Marquise Goodwin: Cerebral Palsy 


Miami Dolphins Wide Receiver Jarvis Landry: Cystic Fibrosis 


Check out @juiceup14's custom cleats for Week 13! #MyCauseMyCleats

A photo posted by NFL (@nfl) on


Entries for the 2017 Clio Sports Awards are now open. The first deadline for submissions is January 20. For more information, please call 212.683.4300 or visit