The Mysterious “Ataribox”: We Still Don’t Know What It Does, But This Is What It Looks Like

During last month's E3 show in Los Angeles, old school icon Atari released a mysterious tease of something they were dubbing the “Ataribox.” Was it a brand new console? A nostalgic plug-and-play like Nintendo’s mini NES? A game streaming service? A Loot Crate-inspired swag delivery program? Atari wasn’t saying much.

First look: A brand new Atari product. Years in the making.

Today, however, they have finally begun giving out some details…and it all starts with looks before brains. Confirming that Ataribox is, indeed, a new console, Atari released the first images of what this new system will look like. There will be two versions, apparently—one in sleek, modern red and black and the other a throwback to the original Atari Entertainment System with its distinct and iconic wood paneling (can you blame them for being proud of a game console that looked like a 1961 Ford Country Squire?)

We catch a glimpse at some of the new console’s inputs (including HDMI and USB slots) but precious little else about capabilities, game selection, or even release date.

"Our objective is to create a new product that stays true to our heritage while appealing to both old and new fans of Atari,” the company says in their statement. “Inspired by classic Atari design elements (such as the iconic use of wood, ribbed lines, and raised back); we are creating a smooth design, with ribs that flow seamlessly all around the body of the product, a front panel that can be either wood or glass, a front facing logo, indicator lights that glow through the material, and an array of new ports (HDMI, 4xUSB, SD). We intend to release two editions: a wood edition, and a black/red edition.”

The statement goes on to tease: “As you can guess, those ports suggest modern internal specs. It also means that while we will be delivering classic gaming content, we will also be delivering current gaming content.”

Atari’s intention is clearly to draw this reveal out for as long as they can, stringing fans along with tantalizing glimpses of what they have in store. So far, consider us intrigued.