Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.
As brands embrace story-focused spots, agencies are tapping into nostalgic, more heartfelt tunes to complement them. And Shazamers are loving it.
1) Pepsi “Refreshing”
Track: “Stay” by Zedd & Alessia Cara
Not only is this Shazam chart juggernaut staying put at the number one spot, it’s also being performed live at festivals and concerts all summer, including the Good Morning America live summer concert series on July 21. We don’t expect this song to budge from the charts anytime soon, with nearly 30,000 Shazam hits last week alone.
2) VitaminWater “Drink Outside The Lines”
Track: “Feel It Still” by Portugal. The Man
Standing strong in the number two slot, Portugal. The Man’s “Feel It Still” continues to see success, but will it surpass Shazam veteran, “Stay”? We’ll have to wait and see.
3) Cricket Wireless “Get More Save More”
Track: “This Girl” by Kungs vs. Cookin’ On 3 Burners
Embracing a party focus, “Get More Save More” highlights the chorus of popular song, “This Girl.”
4) University of Phoenix “We Can Do IT”
Agency: 180 LA
Track: “Dreams” by Andrew Feltenstein & John Nau (Originally performed by The Cranberries)
Focusing on the story and the journey, University of Phoenix’s “We Can Do IT” features a heartfelt rendition of “Dreams” that has people Shazaming for the full song.
5) Apple iPhone 7 “The Archives”
Agency: TBWA Chiat Day
Track: “Unchained Melody” by Lykke Li
Lykke Li’s “Unchained Melody” adds that perfect twinge of nostalgia to this artful spot from Apple embracing memories and storytelling.
6) Coca-Cola “Guess My Name”
Track: “Vacay” by Sunny & Gabe
Coca-Cola continues to heat up the Shazam charts with Sunny & Gabe’s summer single, “Vacay.”
7) Walmart “Wow The Crowd”
Track: “My House” by Flo Rida
Back on the charts after two weeks, Walmart’s “Wow The Crowd” continues to rack up Shazams with the older hit, “My House.”
8) Walmart “Back-To-School Superpowers”
Agency: The Martin Agency
Track: “Hold On I’m Coming” by Sam & Dave
Lively and upbeat, Sam & Dave’s “Hold On I’m Coming” complements this fun, Batman-focused spot. It’s no wonder people are Shazaming for more.
9) State Farm “Backstory: Truck”
Track: “Break My Bones” by John Taylor
To tell the story of hard work and saving up for the perfect truck, DDB tapped John Taylor’s heartfelt song, “Break My Bones,” and it’s working wonders among Shazamers.
10) 1800 Tequila “Hands”
Agency: Crispin Porter & Bogusky L.A.
Track: “Tap Dance” by Octave Minds (feat. Chance The Rapper & The Social Experiment)
The perfect mix of classic and modern, “Tap Dance” marries refined and gritty effortlessly in this dual-centric spot from 1800 Tequila.