The inherently combative landscape of television—cable vs. network, streaming vs. cable, everyone vs. movies—makes the annual Emmy nominations announcement a spectator sport in and of itself. This year saw Netflix, bolstered by the pop culture phenomenon that was Stranger Things, really go toe-to-toe with heavyweight HBO for the first time. Amazon Prime took major strides, as the specter of a growing population of cord-cutters once again had networks sweating.
At the Clios, our attention immediately turned towards the Emmy-nominated commercials, and for us the story quickly started to build around R/GA and the progression of their Ad Council series “Love Has No Labels.”
This campaign initially caught our attention with its first series in 2015, when we awarded it a Clio Gold in the Digital medium for Public Service. Two newer installments, the John Cena-led “We Are America” and the touching “Love Cam” lead the pack for the 2017 Emmys.
Joining R/GA are mcgarrybowen for their “Why I March” campaign in support of the Women’s March on Washington, John x Hannes’s quirky “Calling JohnMalcovich.com” spot for Squarespace, and 72andSunny’s “Year in Search 2016” on behalf of Google.
Check out all the spots below.
Ad Council - "Love Has No Labels: We Are America"
Ad Council - "Love Has No Labels: Love Cam"
Women's March on Washington - "Why I March"
Google - "Year in Search 2016"
Squarespace - "Calling JohnMalkovich.com"
Agency: John X Hannes