R/GA Leads 2017 Emmy Nominees For Outstanding Commercials

The 2015 Clio Gold-Winning Campaign “Love Has No Labels” Continues Its Impact

The inherently combative landscape of television—cable vs. network, streaming vs. cable, everyone vs. movies—makes the annual Emmy nominations announcement a spectator sport in and of itself. This year saw Netflix, bolstered by the pop culture phenomenon that was Stranger Things, really go toe-to-toe with heavyweight HBO for the first time. Amazon Prime took major strides, as the specter of a growing population of cord-cutters once again had networks sweating.

At the Clios, our attention immediately turned towards the Emmy-nominated commercials, and for us the story quickly started to build around R/GA and the progression of their Ad Council series “Love Has No Labels.”

This campaign initially caught our attention with its first series in 2015, when we awarded it a Clio Gold in the Digital medium for Public Service. Two newer installments, the John Cena-led “We Are America” and the touching “Love Cam” lead the pack for the 2017 Emmys.

Joining R/GA are mcgarrybowen for their “Why I March” campaign in support of the Women’s March on Washington, John x Hannes’s quirky “Calling JohnMalcovich.com” spot for Squarespace, and 72andSunny’s “Year in Search 2016” on behalf of Google.

Check out all the spots below. 

Ad Council - "Love Has No Labels: We Are America"

Agency: R/GA

We Are America ft. John Cena | Love Has No Labels | Ad Council

Ad Council - "Love Has No Labels: Love Cam"

Agency: R/GA

Fans of Love | Love Has No Labels | Ad Council

Women's March on Washington - "Why I March"

Agency: mcgarrybowen

Women's March, #WHYIMARCH

Google - "Year in Search 2016"

Agency: 72AndSunny

Google - Year In Search 2016

Squarespace - "Calling JohnMalkovich.com" 

Agency: John X Hannes

Calling JohnMalkovich.com | Get Your Domain Before It's Gone | 30s (Big Game Ad)