Born six years ago when the brand scored an Olympic sponsorship to begin during 2010’s Vancouver Winter Games, “Thank You, Mom” has since developed into an iconic Olympic campaign.
It’s clear that the only race that will truly matter at this summer’s Olympics is the human race. So says Samsung, at least, with its varied Olympic campaigns.
The concept of Target’s “To School & Beyond” campaign, which launched today, was dreamed up by agency Deutsch, but its execution can be attributed to a team of 8- to 17-year-olds.
While the promise of the perfect beach day or the siren call of vacation can slow down business during a heat wave, brand creativity hasn’t fallen victim to summer stasis.
Clios.com spoke with Hub’s founder/creative director DJ O’Neil and creative director Jason Rothman about what makes for an enduring campaign, on and off the field.