October marks the arrival of Breast Cancer Awareness Month, and along with fundraisers and philanthropic events, brands and agencies are embracing creative campaigns to raise awareness of everything from self-examinations to patient journeys.
Take a look at a few of the most recent campaigns catching the public’s attention.
Havas Chicago’s #CheckYoSelf
Yes, that’s right. Havas Chicago has plastered the word “boobs” across its windows in honor of Breast Cancer Awareness Month. Building off its 2015 peep-show campaign, the agency filled its lobby windows with attention-grabbing inflatable breasts and the campaign’s #CheckYoSelf hashtag to encourage passersby to come inside and learn how to check themselves for breast cancer.
Seed Animation’s Nicknames
“Whatever you call them, check them,” says this spot from Seed Animation and UK breast cancer charity Breast Cancer Care. In less than 30 seconds, Seed Animation gives us 26 animated nicknames for breasts (sponge cakes? Brad Pitts?) in a push to get viewers to self-examine for breast cancer.
lg2’s Give-A-Care Collection
Rethink Breast Cancer, a charity that aims to “empower young people worldwide who are concerned about cancer,” knows that flowers or a hot meal from worried friends and family are not always what a breast cancer patient truly needs. Together with Toronto’s lg2, the charity introduced the Give-A-Care collection to answer the specific needs of young women diagnosed with breast cancer and acknowledge all the trials they endure. Check out the full collection here.
Pfizer’s Story Half Told
Photo courtesy of Lynn Johnson
Although breast cancer is a disease that’s often in the spotlight, many are unaware of the differences between early stage breast cancer and that which has progressed to the metastatic (or most advanced) stage. As Pfizer continues its search for treatment, it is also highlighting the emotional toll the disease takes through its Story Half Told photo essays. The brand commissioned high profile photographers to capture these women’s realities, from the hardships to the highs.
Clio Health recognizes creativity that not only meets the advanced needs of consumers, but addresses the sophisticated challenges, demands and opportunities of a fast-evolving, rapidly expanding marketplace and industry. Clio Health winners will be announced November 14.