Why This Works: The “Black Panther” Trailer

Substance usually triumphs over style. Usually.

The Trailer: Black Panther, directed by Ryan Coogler and starring Chadwick Boseman, Michael B. Jordan, Lupita Nyong’o, Danai Gurira, Angela Bassett, Forest Whitaker, and Andy Serkis

Black Panther Teaser Trailer [HD]

The Brief: This highly-anticipated Marvel Comics adaptation (the character initially debuted back in 1966) builds on the success of last year’s Captain America: Civil War, which introduced movie audiences to T’Challa (Boseman)—King of the fictional African nation of Wakanda, and monochromatic superhero known as Black Panther. Directed by Creed’s Coogler, Black Panther aims to explore T’Challa’s world following the events of Civil War, but we are only given teasing glimpses in this first look.

“My two major issues with this trailer are that there’s not enough clarity regarding the plot of this film and I don’t feel connected to the protagonist on any emotional level,” says film editor Rosella Tursi, whose credits include the Showtime series Dark Net, the Investigation Discovery series Scene of the Crime, and Viceland’s Vice Guide To Film.  “That said, the trailer exposes some stunning visual effects, and a masterful use of music. I’m excited about the film score and the highly-stylized filmmaking.”

The teaser does rely heavily on foreknowledge of the subject matter (for example, knowing that Nyong’o and Gurira are members of the Dora Milaje, the king’s personal bodyguards, or that Jordan is classic Panther villain Erik Killmonger helps you get a lot more out of it) but has enough style (thanks to a head-bobbing beat courtesy of Run The Jewels) to reach even the non-Marvel literate.

“It does a good job of showing its audience that they’ll be taken on a wild high-octane ride,” says Tursi. “Which is mostly what fans of the Marvel Studios franchise want in their movie-going experience.”



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