Why This Works: The “Blade Runner 2049” Trailer

Is it possible to replicate a gorgeous mistake?

The Trailer: Blade Runner 2049, directed by Denis Villeneuve, and starring Ryan Gosling, Harrison Ford, Dave Bautista, and Jared Leto

BLADE RUNNER 2049 – Trailer 2

The Brief: Thirty-five years after Ridley Scott’s cult classic hit theaters (and baffled audiences), Blade Runner finally gets a sequel…which is set 30 years after the original. Scott’s film was notoriously riddled with problems—not only was it a tough shoot, but it was a tougher edit, leading Scott to create at least five different versions of the movie, none of which he has ever seemed to be completely happy with. It’s moody and ambiguous and more like a tone poem than a cohesive movie, but has since earned indelible cult status for its style, music, and mystery.

Once again, we turn to editor Rosella Tursi, to explain how in the world Villeneuve can even attempt to capture the allure of Scott’s vision when so much of it was seemingly due to happy accidents? “I am a huge fan of the original Blade Runner, considered by many film critics and fans to be the quintessential icon of science fiction/neo-noir filmmaking. I’d be willing to bet good money, that this sequel has to be one of the most anticipated sequels in the history of cinema,” says Tursi.

It’s tough enough to summarize the plot of the first film, so how do you ease people into a return when it’s been nearly 40 years? “The plot of the original film is complex and it seems that the sequel is no different, therefore attempting to summarize the story in under three minutes seems an almost futile endeavor,” says Tursi. “The trailer does an amazing job of inviting us into this visually rich dark dystopia and pacing out a heart-pounding voyage through some of the film’s notable moments. I think it’s enough to know that under Denis Villeneuve’s direction, the film is going to dazzle its audience with stunning cinematography, mind-blowing visual effects, a unique, enrapturing score and a deep insight into the human condition.” 



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