Entrant Company
Branded Content
Entry Type
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Advertising AgencyGUT, São Paulo
Entrant CompanyGUT, São Paulo
Advertising Agency (Additional)GUT, Miami
Game PublisherActivision Blizzard - Call of Duty®
Production Company (additional)Mol, São Paulo
Production Company (additional)BBL, São Paulo
Visual Effects CompanyARMS Studio, São Paulo
Animation CompanyI Hate Flash, São Paulo
Music/Sound CompanyHEFTY, São Paulo
Advertiser Brand THE KRAFT HEINZ CO, São Paulo
FounderGaston Bigio / GUT
Creative Chairman, FounderAnselmo Ramos / GUT
ECD & PartnerBruno Brux / GUT
Executive Creative DirectorMurilo Melo / GUT
Creative DirectorRainor Marinho / GUT
Creative DirectorMurilo Santos / GUT
Creative DirectorJuliana Utsch / GUT
Creative DirectorSofia Calvit / GUT
Associate Creative DirectorGabi Marcatto / GUT
Associate Creative DirectorPedro Rosas / GUT
Managing DirectorValéria Barone / GUT
Head of AccountAlessandra Visintainer / GUT
Account DirectorFrancine Pellacani / GUT
Account DirectorJoe Richardson / GUT
Account ManagerMario Lion / GUT
Account ExecutiveCaio Palmeira / GUT
Head of StrategyAmanda Agostini / GUT
Strategy DirectorCésar Villas Boas / GUT
StrategistIsabela Katayama / GUT
Social Strategy DirectorDouglas Coelho / GUT
Senior Social StrategistDeyse Albiach / GUT
Head of Media & DataGuilherme Cavalcanti / GUT
Head of ProductionMariane Goebel / GUT
Production DirectorJulia Ramos / GUT
Production ManagerThaís Schroder / GUT
IllustratorPaula Cruz / GUT
ProducerLincoln Braga / GUT
Case & Motion DesignCesar Macedo / GUT
Editor & MotionCesar Macedo and Megg Miranda / GUT
Project ManagerJuliana Mendonça / GUT
Chief Operating Officer & Global PartnerPaulo Fogaça / GUT
Chief Client Officer & Global PartnerCarmen Rodriguez / GUT
North America ECD & Global PartnerJuan Javier Peña Plaza / GUT
North America ECD & Global PartnerRicardo Casal / GUT
Chief Strategy Officer & PartnerFernando Ribeiro / GUT
Chief Intelligence OfficerChristian Pierre / GUT
Director of CommunicationAlexandra Velasco / GUT
Account DirectorMonique Beauchamp Estrella / GUT
Head of ProductionRenata Neumann / GUT
Gaming & Streaming AnalystCarlos Encalada / GUT
Line ProducerClara Castro / I Hate Flash
ProducerCarol Caddeo / I Hate Flash
Art DirectorHayde Porlan / I Hate Flash
EditorWesley Allen / I Hate Flash
Final ArtFernando Marques e André Santos / ARMS Studio
3D SpecialistHenrique Dalio / ARMS Studio
Executive ProducerJoaquim Carriço, Galileo Giglio / Mol
DirectorGalileo Giglio / Mol
Line ProducerJin Tsui / Mol
ProducerSimone de Angelis / Mol
EditorBruno Araújo / Mol
Motion DesignerJames Vaccari / Mol
Post ProducerRafael Tschope / Mol
Color GradeBurn Color Grading / Color Grade
Chief Marketing Officer, Activision Blizzard King:Fernando Machado / THE KRAFT HEINZ CO
Chief Creative Officer, Activision Blizzard KingPelle Sjoenell / THE KRAFT HEINZ CO
Vice President and Head of Marketing, Call of Duty at ActivisionTyler Bahl / THE KRAFT HEINZ CO
Director, Influencer Relations at Activision BlizzardRobert Taylor / THE KRAFT HEINZ CO
Sr. Director, Head of Digital / Social Marketing for Call of Duty at ActivisionMatt Gilhooley / THE KRAFT HEINZ CO
Director, Global Consumer Marketing @ Call of DutyDavid Cushman / THE KRAFT HEINZ CO
Director, Partnerships & Integrated MarketingWilliam Gahagan / THE KRAFT HEINZ CO
VP Marketing & GrowthIsabella Rizzo / THE KRAFT HEINZ CO
Martech, Content & Media LeadThiago Stelle / THE KRAFT HEINZ CO
Chief Growth OfficerCristina Kenz / THE KRAFT HEINZ CO
VP Sauces InternationalAndré Fernandes / THE KRAFT HEINZ CO
Head of Heinz Comms & Brand BuildingThiago Rapp / THE KRAFT HEINZ CO
Head of Marketing StrategyAshleigh Gibson / THE KRAFT HEINZ CO
Marketing DirectorCecilia Alexandre / THE KRAFT HEINZ CO

This 2022 Clio Sports Gold winning entry titled 'HIDDEN SPOTS' was entered for THE KRAFT HEINZ CO by GUT, São Paulo. The piece was submitted to the medium: Branded Content within the entry type: Product/Service and the category: Games. It consists of 1 video and 1 image.