There’s a reason why brands put it all on the line during the big game. An entertaining or emotional ad can have the same impact as a touchdown on an audience of millions. And a breakthrough spot can put a product, an agency and a creative team on the map. On advertising's biggest night, the Clio Awards make the final call on which commercial truly won the day. By the time the Gatorade is showered on the winning team, our panel of industry titans and pop culture MVPs will determine which spot has earned a piece of Clio history. It's Super Clio Sunday—our biggest award ever (literally, it's the size of the Lombardi Trophy).