Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.
Apple stays number one this week, but not for their usual juggernaut spots. Newcomer Sofi Tukker’s “Best Friend” is winning big for their latest iPhone X launch commercial, and Apple doesn’t look like it’s relinquishing the top Shazam spot any time soon.
1) Apple “It’s Here”
Agency: TBWA Chiat Day
Track: “Best Friend” by Sofi Tukker Feat. NERVO & The Knocks & Alisa Ueno
Swirling colors dance across the new iPhone X screen in Apple’s latest ad, and newcomer Sofi Tukker’s “Best Friend” will have you dancing alongside it in no time. The upbeat, trendy track hit number one on this week’s list, and the title/lyrics couldn’t be more perfect for the highly anticipated iPhone X. Take a listen, and you’ll see what I mean.
2) Samsung “I Love You”
Agency: Weiden+Kennedy Portland
Track: “Similau” by Peggy Lee
Moving up the chart to number two, Samsung’s spot has people falling in love with Peggy Lee’s vintage “Similau.”
3) Volkswagen “Rain”
Agency: DDB, Palm + Havas, Deutsch Inc, PHD
Track: “With A Little Help From My Friends” by Joe Cocker
Hitting all the right notes, Joe Cocker’s rendition of “With A Little Help From My Friends” accompanies this vintage filtered spot perfectly.
4) Jeep “Release Your Renegade”
Agency: DDB Chicago
Track: “Bad At Love” by Halsey
With Jeep’s marketing focus shifting more and more toward music-driven spots, it’s no surprise that this Halsey-centric piece continues to inch its way closer to the top.
5) Nintendo “Play Anytime, Anywhere”
Agency: In House
Track: “Despacito” by Luis Fonsi Feat. Daddy Yankee
With the spot centering around Just Dance 2018 for Nintendo Switch, everyone is up and dancing to the beat of Luis Fonsi’s “Despacito,” and Shazamers want to get in on the action with the full track.
6) Subaru “Making Memories”
Agency: Carmichael Lynch, Biscuit Filmworks
Track: “Time Will Tell” by Gregory Alan Isakov
Subaru’s two-year-old spot “Making Memories” is making a comeback on this week’s Shazam list. Attracting an entirely new set of fans, Gregory Alan Isakov’s “Time Will Tell” will still pull at those heartstrings.
7) Walmart “Rollbacks That Steal the Show”
Agency: Haworth Marketing + Media
Track: “Whoomp! (There It Is)” by Tag Team
Jingle bells intro the classic “Whoomp! (There It Is)” in Walmart’s latest holiday spot. Taking more of a party focus than the usual sweet and soft tunes that accompany unwrapping videos, this commercial is one that’s sticking with Shazamers.
8) Heineken “When You Drive, Never Drink”
Agency: Publicis Italy, Red Urban, Anorak Film Berlin
Track: “Heroes” by Scott Bradlee’s Postmodern Jukebox Feat. Nicole Atkins
Not many brands would chose to focus their commercial on people turning down their product or pushing it away, but Heineken made the bold move to do just that in its “When You Drive, Never Drink” spot. “Heroes” complements the racecar driver’s story effortlessly.
9) State Farm “Together”
Agency: DDB, FCB Chicago
Track: “Believe It Or Not” by Joey Scarbury
State Farm is breathing new life into the old track “Believe It Or Not” by Joey Scarbury. With a few pro football appearances and an adorable pup, this spot has it all.
10) Mountain Dew “Dewey Rider”
Track: “All The Way Up” by Fat Joe & Remy Ma Feat. French Montana & Infared
The payoff to hear “All The Way Up” takes about two and a half minutes, but Shazamers are watching this quirky spot until the end and whipping out their phones for the full song.