Can Natalie Portman And Sia Dethrone Sam Smith?

The most Shazam'd songs of the week: December 4-10

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.

1) Apple, “Holiday:Sway”

Agency: TBWA Chiat Day

Track: “Palace” by Sam Smith

People love sentimental Sam Smith!! We can expect to see this commercial continue to nab the top spot all through the holiday season. Hope you’re not tired of Smith’s melancholic balladry yet.

Holiday — Sway — Apple


2) Google, “Go Round”

Agency: In House

Track: “Grant Green” by Mr. Jukes feat. Charles Bradley

Mr. Jukes is surely on his way to a hit with this Grant Green-sampling retro number that’s been a reliable contender on the most Shazam’d list.



3) Dior, “For Love”

Agency: Iconoclast

Track: “Chandelier” by Sia

This oldie but goodie ad from the fall has everything: Natalie Portman demanding proof of a suitor’s love, Natalie Portman jumping off a very tall dock into the sea, Natalie Portman fighting and making up in Paris, and best of all, Natalie Portman sort of lip-syncing to Sia’s instant karaoke classic, “Chandelier.”



4) Apple, “Animoji Yourself”

Agency: TBWA Chiat Day

Track: “All Night” by Big Boi

Apple’s Animoji feature is still just as fun as it was last week, and it’s making us reallllly want an iPhone X. The lip-syncing poop emoji is calling our name.

iPhone X — Animoji Yourself — Apple


5) Old Navy, “Do the HoliYAY Dance”

Agency: Chandelier

Track: “D.A.N.C.E.” by Justice

Old Navy proves again how synonymous their sales commercials are with Christmas time as they feature this infectious hit from Justice. The way these people move is a mystery.

Do The HOLIYAY Dance | Old Navy (:30)


6) Apple, “What’s A Computer”

Agency: TBWA\Media Arts Lab

Track: “Go” by Louis The Child

This Apple iPad Pro advertisement may very well be with us forever. 

iPad Pro — What’s a computer — Apple


7) Walmart, “Standing Ovation”

Agency: Haworth Marketing + Media

Track: “You Dropped A Bomb On Me” by The Gap Band

The Gap Band’s 1982 song makes me feel almost as happy as the people in the commercial do when they open Samsung televisions and giant toy tigers.

Top Gifts that Deserve a Standing Ovation


8) Apple, “Introducing Face ID”

Agency: TBWA Chiat Day

Track: “Turning Heads” by NVDES

To celebrate Apple’s recent $390 million investment into Finisar, the company that made the iPhone X’s FaceID, take a listen to this upbeat jam, perfect for soundtracking your multiple attempts to get FaceID to work.

iPhone X — Introducing Face ID — Apple


9) Samsung, “Growing Up”

Agency: 72andSunny, MWWPR, R/GA

Track: “I’m Moving On” by Chyvonne Scott

Will this young man, sick of Apple products and possible capitalism, ever grow up and get a Samsung Galaxy? We hope not, because this song never gets old.

Samsung Galaxy: Growing Up


10) Oreo, “Oreo Dippers”

Agency: The Martin Agency, Richmond

Track: “You and Me” by Penny & The Quarters

Something about this bluesy Penny & The Quarters is evergreen, as it crops up again this week after a couple weeks off the list. Hit play as you settle in with the three, uh, delicious new Oreo flavors announced this week: Cherry Cola Oreos, Kettle Corn Oreos, and Pina Colada Oreo Thins. Yum.

OREO Dippers