Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. This week, Portugal. The Man resumes its place at the top.
1) Vitaminwater, “Drink Outside The Lines”
Track: “Feel It Still” by Portugal. The Man
After falling a few spots last week, Portugal. The Man takes over the list this week with “Feel It Still,” the song heard round the world -- the band is surely raking in that licensing money following previous spots with the new Peter Rabbit movie and Nike.
2) L’Oreal, “Comeback”
Track: “Never Be The Same” by Camila Cabello
“Never Be The Same” will never not be a bop and an instantly Shazammable earworm, as it remains in the top 10 another week.
3) Samsung, “The Camera Re-imagined”
Agency: 72andSunny, MWWPR, R/GA
Track: “Get Stupid” by Aston Merrygold
Former X Factor contestant and English pop musician Aston Merrygold manages to inspire fun and movement. He’s come a long way since his X Factor boy band JLS broke up in 2013.
4) MasterCard, “Can’t Judge A Book”
Track: “You Can’t Judge A Book By Its Cover” by The Tracks (cover by SZA)
SZA’s cover of Bo Diddley’s “You Can’t Judge A Book By Its Cover” takes the no. 4 spot on this week’s list, as it soundtracks an ad for MasterCard’s #StartSomethingPriceless campaign.
5) Levi’s, “Circles”
Agency: FCB West
Track: “Makeba” by Jain
French singer Jain is back on the list after a short hiatus, thanks to the infectiousness of Jain’s song “Makeba.” That the song references South African activist and musician Miriam Makeba makes it a natural fit for Levi’s campaign, which centers around international togetherness.
6) Apple, “Fly Market”
Track: “Back Pocket” by Vulfpeck
Apple invites users to ‘Pay with a glance” using Apple Pay, so that every walk down the street can feel like you’re walking in a funky Vulfpeck music video.
7) MINI, “More Moments To Discover”
Agency: Butler, Shine, Stern & Partners
Track: “No Roots” by Alice Merton
Up-and-coming German-Irish-Canadian singer Alice Merton wows us again with her new soon-to-be hit, “No Roots,” in this Mini Cooper spot. Merton is also celebrating her first Billboard Hot 100 entry this week for the same song.
8) H&M, “2018 Spring Collection”
Track: “Know How” by Young MC
Elizabeth Olsen and Winona Ryder are back this week and ready to dance (clothed in spring H&M) to a jam from “Bust A Move” maker Young MC.
9) Warner Bros. Records, “All On Me”
Track: “All On Me” by Devin Dawson
California singer-songwriter Devin Dawson’s commercial for his country-fused “All On Me” holds steady at no. 9. Fun fact: Dawson is also one of the singers behind that viral mashup of Taylor Swift’s “Blank Space” and “Style” from a few years ago.
10) Revlon, “Anthem”
Track: “Blow Ya Mind (Mwah)” by Dua Lipa
Revlon’s recent ad for its “Live Boldly” campaign features a who’s who of famous models -- from Ashley Graham to Adwoa Aboah -- who lip-sync their way through various shades of colorful lipsticks, all to the banger of a soundtrack from Dua Lipa.