French Musician Flavien Berger Helps Apple Double Up on Most Shazam'd Ads

'La Fête Noire' is the latest soundtrack for the iPhone X

Music has driven so much of Apple's advertising. And lately, the tech giant has been uncovering some largely unknown gems—and rocketing them into the spotlight as soundtracks for spots.

The newest example is "La Fête Noire," a 2015 song by Parisian electronic musician Flavien Berger. The track is featured in Apple's "Studio in Your Pocket" spot, released a few weeks ago for the iPhone X. And it comes in at No. 8 on our weekly list of the most Shazam'd songs from commercials.

It's not Apple's only entry on this week's list, either. Vulfpeck's tune "Back Pocket" from Apple's "Fly Market" spot, which broke in March, is proving to have serious staying power—slotting in at No. 7.

The first seven songs this week have been on the list before. Coming in at No. 9 is the Barns Courtney track "Fire" for Cadillac, while at No. 10 is Nipsey Hussle's "Grinding All My Life" for Bleacher Report.

See all of this week's most Shazam'd ads below.

The 10 Most Shazam'd Ads of the Week: May 27-June 3


1) Target

Track: "The Middle"

Artist: Maren Morris, Zedd, and Grey

Agency: Mother

Come Home to More Style This Spring With Target's Latest Home Collections


2) Coppertone

Track: "Feel It Still"

Artist: Portugal. The Man

Agency: J. Walter Thompson



3) Mini

Track: "No Roots"

Artist: Alice Merton

Agency: Pereira & O'Dell

MINI USA | MINI Countryman | More Moments To Discover


4) Transitions Optical

Track: "The Sun"

Artist: Parov Stelar Feat. Graham Candy

Agency: Animals Paris

Transitions® Light Under Control™


5) Macy's

Track: "The Oogum Boogum Song"

Artist: Brenton Wood

Agency: BBDO New York

Spotlight | Find The Remarkable You.


6) Pepsi

Track: "Light It Up (Remix)"

Artist: Major Lazer Feat. Nyla & Fuse ODG

Agency: In-house

Pepsi | Messi, Marcelo, Kroos, Lloyd, Dele and Dos Santos paint the world blue


7) Apple

Track: "Back Pocket"

Artist: Vulfpeck

Agency: TBWA\Media Arts Lab

iPhone X — Fly Market — Apple


8) Apple

Track: "La Fête Noire"

Artist: Flavien Berger

Agency: TBWA\Media Arts Lab

iPhone X — Studio in your pocket — Apple


9) Cadillac

Track: "Fire"

Artist: Barns Courtney

Agency: Publicis North America

Cadillac | The Future is Here


10) Bleacher Report

Track: "Grinding All My Life"

Artist: Nipsey Hussle

Agency: N/A