The Grammys Take Over Shazam

The most Shazam’d songs of the week: Jan. 22-28

Each week, Clio highlights the top Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. Grammys is the name of this week’s game, as we hear from the nominees that were celebrated by music’s biggest night.

1) Target, “2018 Grammys: The Middle”

Agency: Mother

Track: “The Middle” by Zedd, Maren Morris, and Grey

Country singer Maren Morris joins forces with Zedd and Grey on this track, with a commercial performance that premiered during last week’s Grammys ceremony. Morris was up for Best Country Solo Performance, which she unfortunately lost to Chris Stapleton (who can coincidentally be seen on Justin Timberlake’s new single, “Say Something”). Lots of country crossover going on here.

The build-up for this commercial was also teased all over Target’s social platforms leading into the show, so it’s no surprise the new track took number one this week.

Zedd, Maren Morris, Grey - The Middle (Official Music Video)

2) Apple, “Animoji”

Agency: In-house

Track: “Redbone” by Childish Gambino

Apple’s ad for the iPhone X animojis gets a makeover with a new soundtrack courtesy of Grammy nominee Childish Gambino, a.k.a. Donald Glover, whose 2017 album Awaken, My Love! was nominated for Album of the Year.

iPhone X — Animoji: Alien — Apple

3) Jeep, “Warmest Greetings”

Agency: DDB Chicago, SapientNitro

Track: “Whatever It Takes” by Imagine Dragons

The band we hailed last week as the king of advertisement music holds steady with this week with “Whatever It Takes,” even as its brother commercial for Microsoft, featuring “Thunder,” drops off the list. 

 

4) Apple, “What’s A Computer”

Agency: In-house

Track: “Go” by Louis the Child

Apple’s precocious kid continues to ask, “What’s a computer?” on this week’s list, with a track from Louis the Child that is proving itself to be endlessly sticky. If you’re ready to move beyond just this song and into more of Louis the Child’s discography, check out the Chicago electronic artist’s new mixtape, called Honey.

iPad Pro — What’s a computer — Apple

5) Mastercard, “Can’t Judge A Book”

Agency: McCann

Track: “You Can’t Judge A Book By Its Cover” by SZA, The Tracks, Radkey, Victoria Canal, William Prince, Noe Socha and Ruby Ibarra

Best New Artist nominee SZA pops up in two ads on this week’s list -- the first is from Mastercard. In it, SZA and six other even newer artists recreate the classic hit “You Can’t Judge A Book By Its Cover,” made famous by Bo Diddley.

Can’t Judge a Book featuring SZA | Official Music Video

6) Apple, “A New Light”

Agency: In-house

Track: “D.Y.T. (Do Your Thing)” by NVDES & REMMI

Another offering from Apple, NVDES & REMMI’s “D.Y.T.” does a pretty good job of making us want to play around with portrait mode and studio lighting.

iPhone X — A New Light — Apple

7) Google Pixel 2, “The Picture Perfect Life”

Agency: Droga5

Track: “1-800-273-8255” by Logic feat. Alessia Cara, Khalid

Google makes good use of Logic, Alessia Cara, and Khalid’s Grammy-nominated hit about suicide prevention with an ad showcasing all the great photos people can take on the phone -- and the hidden struggle that might be behind them.

Google Pixel 2 | The Picture Perfect Life

8) Google, “The New Way”

Agency: In-house

Track: “Work It Out” by Karizma

People will apparently never get over how great this gospel-pop song is, which is definitely a sign for good things to come for Baltimore DJ Karizma.

You Chromebook

9) Mountain Dew, “Dewey Rider”

Agency: BBDO, Chelsea

Track: “All The Way Up” by Fat Joe, Remy Ma Feat. French Montana & Infared

Another mainstay at this point is Fat Joe’s “All The Way Up,” an inspiring, catchy banger that doesn’t technically even play until the last 10 seconds of the ad. That’s some quick Shazaming.

Dewey Ryder | Mountain Dew

10) Butterfinger, “Undeniably”

Agency: Dailey, 360i LLC

Track: “GDFR” by Flo Rida Feat. Sage The Gemini & Lookas

Your favorite new club jam from Flo Rida, Sage The Gemini, and Lookas, will now conjure up only images of delicious, crunchy Butterfingers.

 

11) Gap, “Logo Remix”

Agency: In-house and Blue Flames

Track: “Hold Me Now” by Thompson Twins, remixed by Metro Boomin’

Gap takes us down a memory lane of past Gap logos, with cameos from several up-and-coming singers and actors, to promote their new remixed collection. Appearances include rapper Awkwafina, SZA again, The Florida Project’s Bria Vinaite and 13 Reasons Why’s Miles Heizer, among others. And the song itself is (fittingly) also remixed by Metro Boomin’, a version of Thompson Twins’ hit “Hold Me Now.”

Gap Logo Remix Collection (:60) - Full

12) Peloton, “Give It All”

Agency: In-house

Track: “The Greatest” by Sia

OK, but where is Sia’s Grammy for this workout bop??

Give It All | :60s TV Commercial | Peloton