Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.
This is the week of the double dip. Imagine Dragons is featured on this week’s list for their partnerships with Microsoft and Jeep, but they’re not the only ones seeing double. Apple also claimed two of the top ten spots this week for their commercials with MagnusTheMagnus and Labrinth. And, to top it off, Samsung took two spots as well for their ads with Peggy Lee and Sweet Spirit.
1) Microsoft “Powerfully Beautiful”
Agency: Erwin Penland Advertising
Track: “Thunder” by Imagine Dragons
Imagine Dragons takes the top spot on this week’s Shazam chart for their hit track “Thunder,” which is topping charts everywhere. And the band is no stranger to advertising partnerships. They’re not only featured in Microsoft’s “Powerfully Beautiful,” but they’re also on this week’s chart for their ongoing partnership with Jeep.
2) Levi’s “Circles”
Agency: FCB West
Track: “Makeba” by Jain
Perfectly in tune with the spirit of the spot, “Makeba” highlights fun across multiple cultures, all in Levi’s jeans. Take a listen, and try to get Jain’s catchy track “Makeba” out of your head.
3) Apple “Unveiled”
Agency: TBWA Chiat Day
Track: “Area” by MagnusTheMagnus
MagnusTheMagnus’s “Area” ties in perfectly with Apple’s “Unveiled.” The epic soundscape is out of this world.
4) Dior “For Love”
Track: “Chandelier” by Sia
Even though the track is a few years old, Sia’s “Chandelier” is making a comeback on the Shazam chart with Dior’s “For Love.”
5) H&M “The Fall Collection”
Track: “Wham Rap!” by Wham!
Even though it fell four spots to number five this week, Shazam users are still karaoke-ing along to H&M’s Wham! inspired piece.
6) Apple “Roll”
Agency: TBWA\Media Arts Lab
Track: “Misbehaving” by Labrinth
On the chart for the third week in a row, Labrinth’s “Misbehaving” and Apple’s acrobatic skateboarder aren’t going anywhere.
7) Jeep “Go Anywhere”
Agency: DDB Chicago
Track: “Believer” by Imagine Dragons
Imagine Dragons hits the high note for another week with two hit tracks on the Shazam list.
8) Samsung “Do Bigger Things”
Agency: 72andSunny, MWWPR, R/GA
Track: “The Power” by Sweet Spirit
Embrace “The Power” with Sweet Spirit and Samsung in the latest iteration of their “Do Bigger Things” campaign.
9) Samsung “I Love You”
Agency: Weiden+Kennedy Portland
Track: “Similau” by Peggy Lee
The sweet sound of this vintage track has Shazamers reaching for their phones to discover Peggy Lee’s “Similau.”
10) MTV “TRL”
Track: “Everybody” by Logic
Logic’s “Everybody” complements the look and feel of the revamped TRL effortlessly. The snippet of the track featured in the popular spot has MTV watchers and Logic fans Shazaming for more.