Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. This week, Imagine Dragons rules the chart, along with two double-headers from Google and Apple.
1) Jeep, “Warmest Greetings”
Agency: DDB Chicago, SapientNitro
Track: “Whatever It Takes” by Imagine Dragons
Imagine Dragons has officially cemented itself as the king of licensing its uplifting alternative rock music to brands. In fact, Imagine Dragons also has two other songs from their most recent record that have made waves in commercials. Their song “Thunder” is also on this week’s list, while another, “Believer,” soundtracked a Nintendo Switch commercial released last spring.
2) Google, “Go Round”
Track: “Grant Green” by Mr. Jukes feat. Charles Bradley
Mr. Jukes’ bop of a single falls this week to number two after claiming the top spot last week.
3) Apple, “A New Light”
Track: “D.Y.T. (Do Your Thing)” by NVDES & REMMI
Apple once again taps Los Angeles electronic outfit NVDES for an iPhone X ad, this time highlighting the new phone’s portrait lighting and studio-quality effects.
4) Apple, “What’s A Computer”
Track: “Go” by Louis The Child
After a few weeks off the Shazam charts, Apple’s prophetic ad that has not-so-futuristic children asking, “What is a computer?” while holding an iPad is back in the mix. Credit to Chicago duo Louis the Child for such a grabby track.
5) Google, “The New Way”
Track: “Work It Out” by Karizma
This Karizma track is an instant mood-booster, with its Gospel influences and dancehall beats. The song samples Dr. Charles Hayes & Cosmopolitan Church of Prayer Choir's "Jesus Can Work It Out.”
6) Mountain Dew, “Dewey Rider”
Agency: BBDO, Chelsea
Track: “All The Way Up” by Fat Joe, Remy Ma Feat. French Montana & Infared
Fat Joe, Remy Ma, French Montana, and Infrared are obviously some matches made in musical heaven, as this song hasn’t left the charts. This week it earned 4,591 Shazams, so people are clearly digging it.
7) Procter & Gamble: “Thank You, Mom: The Winter Olympics”
Agency: Wieden + Kennedy, Grey Healthcare Group, Inc, Omnicom Media Group
Track: “Ooh Child” by MILCK
MILCK a.k.a Connie Lim is a singer with a vision for an empowered future. You can hear it on “Ooh Child,” which tracked a Winter Olympics commercial about athletes overcoming prejudice. And you can also hear it all over her new EP, This Is Not The End, which includes the anthemic Women’s March song that made her go viral: “Quiet.” Required listening.
8) Microsoft, “Powerfully Beautiful”
Track: “Thunder” by Imagine Dragons
Imagine Dragons’ second offering of the week features another song of their 2017 record, Evolve, to go along with Microsoft’s Surface commercial.
9) Peloton, “Give It All”
Track: “The Greatest” by Sia
Sia, pop’s reigning songwriter, keeps the hits coming. “The Greatest,” a workout anthem, is the perfect accompaniment to the not-so-cheap thrill of an at-home Peloton bike. (See what we did there?)
10) TIAA-CREF, “The New Success Story”
Agency: TargetCast tcm
Track: “Apache” by Incredible Bongo Band
This slowed-down reimagining of The Sugarhill Gang’s hit “Apache (Jump On It)” encourages viewers to grab life by the horns and start investing. Imagine how much they’re going to embrace life once they hear the upbeat original.