Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. This week, hear a ubiquitous Portugal The Man song, a unifying electronic jam, and Maren Morris’ continued hold on the top spot.
1) Target, “2018 Grammys: The Middle”
Track: “The Middle” by Zedd, Maren Morris, and Grey
Maren Morris, Zedd, and Grey rule the charts again with their infectious crossover pop hit -- and it doesn’t hurt that the “commercial” allows them to show off their chops with very little overt Target product advertising.
2) Levi’s, “Circles”
Agency: FCB West
Track: “Makeba” by Jain
This electronic jam manages to thread together many genres seamlessly, a perfect match for the unifying message of the ad.
3) Vitaminwater, “Drink Outside The Lines”
Track: “Feel It Still” by Portugal The Man
If you feel like you’re hearing this song everywhere, you’re not alone. And you’re not wrong -- the Alaska band’s breakout hit has soundtracked an iPad pro commercial, a Nike AirMax spot, the new Peter Rabbit movie trailer, and this popular Vitaminwater ad. Talk about getting your money’s worth.
4) Subaru, “Making Memories”
Agency: Carmichael Lynch, Biscuit Filmworks
Track: “Time Will Tell” by Gregory Alan Isakov
South African singer Gregory Alan Isakov’s melancholy score transforms this ad about a Subaru Forester and a nostalgic dad into something surprisingly touching about growing up and letting go.
5) Procter & Gamble, “Thank You, Mom: The Winter Olympics”
Agency: Wieden + Kennedy, Grey Healthcare Group, Inc, Omnicom Media Group
Track: “Ooh Child” by MILCK
Just because the Winter Olympics are over does not mean we have to stop appreciating this tearjerker of a commercial. We’ll bet it’s already inspiring future Olympians -- and hey, the next Olympic Games is only two short years away, as the summer games kick off in Tokyo in 2020.
6) Walmart, “Free Two-Day Shipping”
Agency: Haworth Marketing + Media
Track: “Ring My Bell” by Anita Ward
Walmart makes excellent use of ‘70s and ‘80s-era singer Anita Ward’s catchy classic “Ring My Bell” to accompany the joyous deliveries of blue Walmart boxes.
7) Butterfinger, #OwnEveryMessyBit
Agency: Dailey, 360i LLC
Track: “GDFR” by Flo Rida Feat. Sage The Gemini & Lookas
It’s very difficult to listen to this 15-second ad without getting this song’s sax line stuck in your head all day. Go ahead. Try it.
8) LG, “This is Real”
Agency: HUGE, Stink
Track: “Compromise” by Molly Kate Kestner
22-year-old singer-songwriter Molly Kate Kestner came to prominence back in 2014 with her viral original song, “His Daughter.” Now, she’s all grown up and making inspirational pop hits, like this one that accompanies LG’s V30 phone.
9) Apple, “Equalizer”
Agency: In house
Track: “All Night” by Big Boi
This piano-laden song, a Shazam mainstay, never stops being so, so fun.
10) Victoria’s Secret, “Absolutely Nothing”
Agency: In house
Track: “Satisfy” by MOONZz
Victoria’s Secret’s latest ad spot uses MOONZz’s raspy 2015 debut single to accompany angels Jasmine Tookes, Romee Strijd, Josephine Skriver, Lais Ribeiro and Elsa Hosk.