Music has been at the core of the teen-focused Netflix series 13 Reasons Why since the very beginning.
Season 1, which aired in 2017, turned a then 2-year-old song by Lord Huron called "The Night We Met" into an overnight sensation—a rare feat for a TV show to accomplish these days. And Season 2 could do something similar for the German-American indie-pop duo Haerts and their track "Your Love."
But two other songs have been the focus of the Season 2 TV campaign so far: "Back to You" by Selena Gomez," and "Lovely" by Billie Eilish & Khalid.
Both of those brand-new tracks, released in recent weeks, have been a hit with viewers. And both made this week's list of the 10 most Shazam'd songs from TV commercials, with "Back to You" at No. 2 and "Lovely" at No. 4.
Gomez's involvement with the show's Season 2 soundtrack is no surprise. The 25-year-old pop star was involved in the development of the series and serves as executive producer. She also contributed a song to Season 1—a cover of Yazoo's "Only You."
"The first song I did for 13 Reasons Why was specifically for the show," Gomez told Zane Lowe's World Record podcast on Apple Music last month. "With this song, it's a very special record. I want it to be a beautiful message in a really complicated way but really fun. But I think that 'Back To You' is more of my special project that I wanted to give to Season 2."
See the rest of this week's most Shazam'd ads below.
The 10 Most Shazam'd Ads of the Week: May 20-27
Track: "The Middle"
Artist: Maren Morris, Zedd, and Grey
2) Netflix (13 Reasons Why, Season 2)
Track: "Back to You"
Artist: Selena Gomez
Agency: Trailer Park
Track: "Feel It Still"
Artist: Portugal. The Man
Agency: J. Walter Thompson
4) Netflix (13 Reasons Why, Season 2)
Artist: Billie Eilish & Khalid
Agency: Trailer Park
Track: "The Oogum Boogum Song"
Artist: Brenton Wood
Agency: BBDO New York
Track: "No Roots"
Artist: Alice Merton
Agency: Pereira & O'Dell
7) Transitions Optical
Track: "The Sun"
Artist: Parov Stelar Feat. Graham Candy
Agency: Animals Paris
Track: "Light It Up (Remix)"
Artist: Major Lazer Feat. Nyla & Fuse ODG
Track: "Back Pocket"
Agency: TBWA\Media Arts Lab
Track: "Never Be The Same"
Artist: Camila Cabello