Netflix's '13 Reasons Why' Has 2 Hit Songs in This Week's Most Shazam'd Ads

Selena Gomez's new track joins Billie Eilish & Khalid

Music has been at the core of the teen-focused Netflix series 13 Reasons Why since the very beginning.

Season 1, which aired in 2017, turned a then 2-year-old song by Lord Huron called "The Night We Met" into an overnight sensation—a rare feat for a TV show to accomplish these days. And Season 2 could do something similar for the German-American indie-pop duo Haerts and their track "Your Love."

But two other songs have been the focus of the Season 2 TV campaign so far: "Back to You" by Selena Gomez," and "Lovely" by Billie Eilish & Khalid.

Both of those brand-new tracks, released in recent weeks, have been a hit with viewers. And both made this week's list of the 10 most Shazam'd songs from TV commercials, with "Back to You" at No. 2 and "Lovely" at No. 4.

Gomez's involvement with the show's Season 2 soundtrack is no surprise. The 25-year-old pop star was involved in the development of the series and serves as executive producer. She also contributed a song to Season 1—a cover of Yazoo's "Only You."

"The first song I did for 13 Reasons Why was specifically for the show," Gomez told Zane Lowe's World Record podcast on Apple Music last month. "With this song, it's a very special record. I want it to be a beautiful message in a really complicated way but really fun. But I think that 'Back To You' is more of my special project that I wanted to give to Season 2."

See the rest of this week's most Shazam'd ads below.

The 10 Most Shazam'd Ads of the Week: May 20-27

1) Target

Track: "The Middle"

Artist: Maren Morris, Zedd, and Grey

Agency: Mother

Come Home to More Style This Spring With Target's Latest Home Collections


2) Netflix (13 Reasons Why, Season 2)

Track: "Back to You"

Artist: Selena Gomez

Agency: Trailer Park

13 Reasons Why: Season 2 | "Back to You" by Selena Gomez | Netflix


3) Coppertone

Track: "Feel It Still"

Artist: Portugal. The Man

Agency: J. Walter Thompson



4) Netflix (13 Reasons Why, Season 2)

Track: "Lovely"

Artist: Billie Eilish & Khalid

Agency: Trailer Park

13 Reasons Why: Season 2 | Trailer #2 [HD] | Netflix


5) Macy's

Track: "The Oogum Boogum Song"

Artist: Brenton Wood

Agency: BBDO New York

Spotlight | Find The Remarkable You.


6) Mini

Track: "No Roots"

Artist: Alice Merton

Agency: Pereira & O'Dell

MINI USA | MINI Countryman | More Moments To Discover


7) Transitions Optical

Track: "The Sun"

Artist: Parov Stelar Feat. Graham Candy

Agency: Animals Paris

Transitions® Light Under Control™


8) Pepsi

Track: "Light It Up (Remix)"

Artist: Major Lazer Feat. Nyla & Fuse ODG

Agency: In-house

Pepsi | Messi, Marcelo, Kroos, Lloyd, Dele and Dos Santos paint the world blue


9) Apple

Track: "Back Pocket"

Artist: Vulfpeck

Agency: TBWA\Media Arts Lab

iPhone X — Fly Market — Apple


10) L'Oréal

Track: "Never Be The Same"

Artist: Camila Cabello

Agency: McCann

New L’Oréal Paris Elvive “Comeback” Commercial with Camila Cabello