Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. Portugal. The Man takes control of the list for another week with “Feel It Still.”
1) Vitaminwater, “Drink Outside the Lines”
Track: “Feel It Still” by Portugal. The Man
What can we say? Shazamers can't get enough of Aaron Paul dancing on a treadmill to Portugal. The Man’s “Feel It Still.”
2) Samsung, “The Camera Re-imagined”
Agency: 72andSunny, MWWPR, R/GA
Track: “Get Stupid” by Aston Merrygold
English singer Aston Merrygold continues to shape his post-X Factor, post-JLS boy band member career with the catchy “Get Stupid.”
Samsung Galaxy S9 Official TVC: The Phone. Reimagined.Samsung Galaxy S9 Official TVC: The Phone. Reimagined.Samsung Galaxy S9 Official TVC: The Phone. Reimagined.Samsung Galaxy S9 Official TVC: The Phone. Reimagined.https://youtu.be/FI2CpNdaJAc
3) Apple, “Fly Market”
Track: “Back Pocket” by Vulfpeck
American band Vulfpeck has been ubiquitous in advertising with the funky “Back Pocket.” But a fun fact you might not remember: Vulfpeck is also the band that created a silent album, Sleepify, that launched on Spotify and earned $20,000 in royalties over 2 months. Spotify subsequently pulled the album, saying it didn’t abide by their content rules. Vulfpeck used the money to go on tour and make an EP, so all’s well that ends well.
4) Target, “2018 Grammys: The Middle”
Track: “The Middle” by Zedd, Maren Morris, and Grey
Oh, how the mighty have fallen. Last week, Maren Morris and Zedd’s hit “The Middle” missed the list altogether, but this week it’s back at a respectable no. 5.
5) MINI, “More Moments To Discover”
Agency: Pereira & O'Dell
Track: “No Roots” by Alice Merton
Alice Merton and her quickly rising star are on the list again this week for “No Roots.” But this success is also fueling her new music: she dropped a brand new single this week called “Lash Out.”
6) Alfa Romeo, “Wicked Game”
Track: “Wicked Game” by Ursine Vulpine Feat. Annaca
Alfa Romeo’s December car commercial is circulating again, bringing the sexy, ambient Brit-pop hit from composer Ursine Vulpine back onto the list.
7) L’Oreal, “Comeback”
Track: “Never Be The Same” by Camila Cabello
The best song on Camila Cabello’s debut record, “Never Be The Same” is both a perfect hair commercial soundtrack AND a way to introduce Cabello’s blossoming solo career to even more people.
8) Revlon, “Anthem”
Track: “Blow Ya Mind (Mwah)” by Dua Lipa
In its “Live Boldly" campaign, models Ashley Graham, Adwoa Aboah, Imaan Hammam, Raquel Zimmerman, Rina Fukushim, and Achok Majak unite to lip-sync some Dua Lipa and make viewers green with lipstick envy.
9) Warner Bros. Records, “All On Me”
Track: “All On Me” by Devin Dawson
Country-pop singer Devin Dawson continues to draw ears to his singer-songwriter track “All On Me” with another week at no. 9.
10) Jeep, “2018 X Games: My Game”
Agency: DDB Chicago
Track: “Whatever It Takes,” Imagine Dragons
Imagine Dragons and Portugal. The Man should really record a song together, based solely on their shared ability to command the advertising licensing industry with just a few songs. This spot, for Jeep, uses the inspirational “Whatever It Takes” to promote the 2018 X Games.