Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. Lots of new blood this week, as we helm a new no. 1 and hear tracks from Alessia Cara and Fitz & The Tantrums.
1) Vitaminwater, “Drink Outside The Lines”
Track: “Feel It Still” by Portugal. The Man
Vitaminwater jumps to no. 1 with Portugal. The Man’s pervasive hit, “Feel It Still.” With an everywhere smash like this, the band could be on track to become the next Imagine Dragons.
2) Target, “2018 Grammys: The Middle”
Track: “The Middle” by Zedd, Maren Morris, and Grey
Maren Morris’ contagious single with producer Zedd falls to no. 2, and it’s one of two music video-type ads on this week’s list. Sometimes the most Shazammable ad music happens when it’s just plain music.
3) L’Oreal, “Comeback”
Track: “Never Be The Same” by Camila Cabello
Camila Cabello is making all sorts of splashes this week, both with “Never Be The Same” and her super popular single, “Havana.” She performed the latter at Sunday’s iHeart Music Awards, donning a Marilyn Monroe-esque pink gown a la “Diamonds Are A Girl’s Best Friend.” An icon in the making.
4) Amazon Prime Video, “Sneaky Pete Season Two”
Track: “Believer” by Imagine Dragons
Imagine Dragons scores again with “Believer,” a perfectly-tuned soundtrack to Amazon’s trailer to its upcoming drama, Sneaky Pete.
5) MasterCard, “Can’t Judge A Book”
Track: “You Can’t Judge A Book By Its Cover” by The Tracks & SZA & Radkey & Ruby Ibarra
For MasterCard’s #StartSomethingNew campaign, the company tapped up-and-coming artist SZA to sing the classic “You Can’t Judge A Book By Its Cover.” Get ready to see SZA everywhere (including a recent ad for Gap).
6) Ad Council, “Do Something About It”
Agency: Merkley + Partners
Track: “Scars To Your Beautiful” by Alessia Cara
Young pop artist Alessia Cara’s songs are tailor-made for emotional advertisements, thanks to her frequent lyrics about social issues like bullying. This spot, featuring the empowering “Scars To Your Beautiful,” is part of the Ad Council’s “I Witness” anti-bullying campaign.
7) Beats, “Above The Noise”
Agency: In house
Track: “Lemon” by N.E.R.D. and Rihanna
N.E.R.D. and Rihanna’s bumping track “Lemon” is back on the charts this week, so we get to watch Mette Towley do even more very good dancing.
8) Crowne Plaza, “We’re All Business, Mostly”
Track: “Handclap” by Fitz & The Tantrums
A rare ad campaign from the Crowne Plaza hotel chain breathes life into the business trip, which for some reason includes a hoverboarding scenario. Hey, maybe the businessman can expense it.
9) Warner Bros. Records, “All On Me”
Track: “All On Me” by Devin Dawson
This commercial for upstart country singer-songwriter Devin Dawson is really just the music video for Dawson’s 2017 single, “All On Me.” The song is reminiscent of late John Mayer, or early Gavin Degraw, while the video is pure, nostalgic country lovin’.
10) Reebok, “Forever”
Agency: Carat USA
Track: “Bam Bam” by Sister Nancy
An oldie-but-goodie from Reebok, this ad features 2014 it model Miranda Kerr bopping around her apartment as she gets ready to take a shower -- and accidentally leaves her Reeboks on because they’re so comfortable. The track is also an oldie-but-goody, the instantly recognizable classic from Sister Nancy. It’s one of the most sampled reggae songs of all time, including by artists such as Jay-Z and Kanye West.