Portugal. The Man's 'Feel It Still' Is Still Feeling It From Advertisers

Coppertone keeps the track rolling on our weekly list of most Shazam'd spots

Portugal. The Man's infectious, '60s-flavored "Feel It Still" was indisputably the song of the summer last year. But even now, with the summer of 2018 not far off, the track refuses to fade away—thanks in part to advertisers who continue to find it irresistible.

Coppertone is the latest brand to fall for the giddy, Grammy-winning No. 1 hit. And like all the prior spots that have used it, the new commercial is being Shazam'd at an impressive clip, as viewers who aren't familiar with the track seek to learn more about it.

In fact, on our weekly list of the most Shazam'd songs from commercials, it comes in third this week—following Maren Morris, Zedd and Grey's "The Middle" (for Target) and Camila Cabello's "Never Be the Same" (for L'Oréal).


"Feel It Still" has been a favorite of advertisers for some time. And Portugal. The Man, suddenly sitting on a smash hit after a decade-plus of more moderate success, have been willing to license it broadly. It’s been featured in spots for Apple's iPad Pro, YouTube TV, Vitaminwater and Cadillac, as well as trailers and TV spots for the movie Peter Rabbit.

Lead singer John Gourley was particularly thrilled about the Vitaminwater execution, created by Ogilvy and starring Aaron Paul.

"That was crazy," Gourley told USA Today. "It could've just been a normal ad and we would've done it, but instead, we got this rad Aaron Paul vibing to the track. I go to the movie theater back home and it plays before the movie I'm watching. I feel like a little kid every time I hear it."

The other newcomer to this week's Shazam list is Billie Eilish & Khalid, whose track "Lovely" is being featured in TV spots for the second season of the Netflix show 13 Reasons Why.

See the full list below.


The 10 Most Shazam'd Ads of the Week: May 13-20

1) Target

Track: "The Middle"

Artist: Maren Morris, Zedd, and Grey

Agency: Mother

Come Home to More Style This Spring With Target's Latest Home Collections


2) L'Oréal

Track: "Never Be The Same"

Artist: Camila Cabello

Agency: McCann

New L’Oréal Paris Elvive “Comeback” Commercial with Camila Cabello


3) Coppertone

Track: "Feel It Still"

Artist: Portugal. The Man

Agency: J. Walter Thompson



4) Jeep

Track: "Whatever It Takes"

Artist: Imagine Dragons

Agency: DDB Chicago, SapientNitro

2018 X Games – My Game | Jeep®


5) Macy's

Track: "The Oogum Boogum Song"

Artist: Brenton Wood

Agency: BBDO New York

Spotlight | Find The Remarkable You.


6) Tiffany & Co.

Track: "No One"

Artist: Alicia Keys

Director: Darius Khondji

Tiffany & Co. — Believe in Love


7) Transitions Optical

Track: "The Sun"

Artist: Parov Stelar Feat. Graham Candy

Agency: Animals Paris

Transitions® Light Under Control™


8) Pepsi

Track: "Light It Up (Remix)"

Artist: Major Lazer Feat. Nyla & Fuse ODG

Agency: In-house

Pepsi | Messi, Marcelo, Kroos, Lloyd, Dele and Dos Santos paint the world blue


9) Netflix (13 Reasons Why, Season 2)

Track: "Lovely"

Artist: Billie Eilish & Khalid

Agency: N/A

13 Reasons Why: Season 2 | Trailer #2 [HD] | Netflix


10) Apple

Track: "Back Pocket"

Artist: Vulfpeck

Agency: TBWA\Media Arts Lab

iPhone X — Fly Market — Apple