Walmart Ascends To No. 1 With An Early 2000s Throwback Song

The most Shazam’d songs of the week: Mar. 19-25

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. This week, Walmart ascends to number one with a song that will possibly remind you of listening to Now That’s What I Call Music! 14 on repeat in your bedroom.

1) Walmart, “Style You Won’t Believe”

Agency: Haworth Marketing and Media

Track: “Sugar” by Robin Schulz Feat. Francesco Yates

Walmart’s spring apparel commercial conjures up instant nostalgia. Why? Because the song in the ad, made by German DJ Robin Schulz, features a hefty sample of Baby Bash’s ubiquitous 2003 hit “Suga Suga,” including that iconic guitar line. Cue the memories.

Style you won’t believe | All-new brands at Walmart.

2) Apple, “Fly Market”

Agency: In-house

Track: “Back Pocket” by Vulfpeck

Apple’s newest iPhone ad highlights the magic of Apple Pay with the cool factor of Vulfpeck’s entirely too funky hit “Back Pocket.”

iPhone X — Fly Market — Apple

3) Samsung, “The Camera Re-imagined”

Agency: 72andSunny, MWWPR, R/GA

Track: “Get Stupid” by Aston Merrygold

This spot for the Samsung Galaxy S9 also features a funk-inspired bop, this time courtesy of one-time X Factor contestant Aston Merrygold.

Samsung Galaxy S9 Official TVC: The Phone. Reimagined.

4) Alfa Romeo, “Wicked Game”

Agency: Doner

Track: “Wicked Game” by Ursine Vulpine Feat. Annaca

Is luxury carmaker Alfa Romeo’s December 2017 ad a car commercial or a 50 Shades of Grey spinoff trailer? Hard to tell, especially with that oozy, atmospheric pop smash from British composer Ursine Vulpine. Cars 4, anyone?

Alfa Romeo Wicked Game | Stelvio & Giulia

5) Indeed, “Job Search”

Agency: DCX Growth Accelerator

Track: “Sunny” by Bobby Hebb

Indeed manages to capture the absolute Groundhog Day-esque monotony of the job search, but with this classic song from Bobby Hebb, it’s hard not to smile through the pain.

"Sunny" | Indeed

6) H&M, “2018 Spring Collection”

Agency: adam&eveDDB

Track: “Know How” by Young MC

H&M’s spring collection spot cancels men and starts a massive all-female dance party, including actresses Elizabeth Olsen and Winona Ryder. And of course when the audience watches these two ladies prepare to dance together, the soundtrack is Young MC (the person responsible for one of the biggest hits of the late ‘80s/early ‘90s: “Bust A Move”).

H&M Spring Collection 2018

7) Vitaminwater, “Drink Outside The Lines”

Agency: Ogilvy

Track: “Feel It Still” by Portugal. The Man

Portugal. The Man’s endlessly catchy hit “Feel It Still” clings with Vitaminwater to the list another week after dropping from its previous no. 1.

vitaminwater | #drinkoutsidethelines | aaron paul tv commercial :45

8) MINI, “More Moments To Discover”

Agency: Butler, Shine, Stern & Partners

Track: “No Roots” by Alice Merton

This adventure-laden Mini Cooper advertisement is accompanied by Alice Merton’s “No Roots.” The German-Irish-Canadian singer-songwriter’s voice instantly recalls a younger Florence Welch. According to Billboard, Merton is also the first solo woman since Lorde in 2014 to top the Rock Airplay chart.

MINI USA | MINI Countryman | More Moments To Discover

9) L’Oreal, “Comeback”

Agency: McCann

Track: “Never Be The Same” by Camila Cabello

Camila Cabello’s excellent “Never Be The Same” gets another week on the chart as listeners flock to their Shazam app during the L’Oreal commercial.

New L’Oréal Paris Elvive “Comeback” Commercial with Camila Cabello

10) Warner Bros. Records, “All On Me”

Agency: In-house

Track: “All On Me” by Devin Dawson

Up-and-coming country singer and songwriter Devin Dawson is no. 10 on the list with his music video-turned-Warner Bros. commercial for the song “All On Me.”