Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.
This week’s list is full of throwbacks and new tracks, all perfectly tuned for long car ride jams and chill nights at home. Dive into the chart and get ready to add a few new songs to your dream playlist.
1) H&M “The Fall Collection”
Track: “Wham Rap!” by Wham!
Dive into the ultimate throwback with H&M’s new karaoke-inspired spot. From the old-school television screen frame to the mic drop finale, H&M’s “The Fall Collection” commercial is full of fun and sass, and Wham!’s “Wham Rap!” is the ultimate soundtrack. Become part of this pump-up piece by lip-syncing alongside the models as the lyrics bounce across the screen. The interactive nature of the spot has people jamming and Shazaming, and we definitely see why it took over the number one spot this week.
2) Microsoft “Powerfully Beautiful”
Agency: Erwin Penland Advertising
Track: “Thunder” by Imagine Dragons
Imagine Dragons strikes again on the top Shazam’d commercials chart with Microsoft’s “Powerfully Beautiful.” Notes of “Thunder” echo throughout the spot, and it has users reaching for their phones.
3) Dior “For Love”
Track: “Chandelier” by Sia
Go on a rollercoaster of emotions with Dior’s “For Love” spot with Natalie Portman. Embracing the empowering “Chandelier” by Sia, Dior earns the number three spot this week.
4) Jeep “Go Anywhere”
Agency: DDB Chicago
Track: “Believer” by Imagine Dragons
Imagine Dragons stays strong with two spots on the chart this week.
5) Apple “Roll”
Agency: TBWA\Media Arts Lab
Track: “Misbehaving” by Labrinth
A skateboarder rips tricks through a train station, a couple in slow motion, a few upside down, wreaking imaginary havoc throughout this fun spot. And somehow, his airpods stay in place. The track, “Misbehaving” by Labrinth is at the heart of the commercial, perfectly in tune with every flip and shuffle, and people are loving it.
6) Apple “Unveiled”
Agency: TBWA Chiat Day
Track: “Area” by MagnusTheMagnus
MagnusTheMagnus’s “Area” makes you feel like something big is about to happen, like you need to pay attention, which makes it the ideal track for an Apple spot with the name “Unveiled.” The underlying notes of this track are giving me serious Stranger Things vibes, in the best possible way, and Shazam users are definitely on board.
7) Samsung “Do Bigger Things”
Agency: 72andSunny, MWWPR, R/GA
Track: “The Power” by Sweet Spirit
Samsung wants you to “Come feel the power!” in its latest “Do Bigger Things” spot, featuring “The Power” by Sweet Spirit. The spot flips through new features, all of them evoking power and fun, including using the stylus to draw wings on a classic jump-off-the-pier-with-arms-wide photo. What more can they say? They want you to “do bigger things” – with a Samsung, of course.
8) BMW “So Alive”
Agency: KBS+P, KBS
Track: “So Alive” by The Goo Goo Dolls
BMW’s “So Alive” races onto the Shazam chart for another week.
9) Samsung “I Love You”
Agency: Weiden+Kennedy Portland
Track: “Similau” by Peggy Lee
A love story. By Samsung. This spot takes the classic our-eyes-met-across-the-room scenario into the future by adding its own Galaxy Note8 to the story. And the vintage track “Similau” by Peggy Lee brings the commercial to a whole new level, crescendoing at just the right moment to complement the adorable “I think I love you” live message.
10) Amazon “Lion”
Track: “You and Me” by Arielle Paul
Back on the Shazam chart this week is Amazon’s “Lion.” Arielle Paul’s “You and Me” has everyone Shazaming for the full track.