How do you judge an iconic ad campaign? Today, water cooler conversations, re-tweets, awards and even parodies come into play. But looking back, it’s been more about longevity.
At the heart of the Clio Awards are our jurors. These distinguished creatives convene every year to offer their expertise and perspective to determine the winning work among the thousands of annual entries.
Clio Fashion & Beauty
Mario Testino OBE is widely regarded as one of the most influential and well-known fashion and portrait photographers of our time.
Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. Much of her work has become part of the American pop-culture landscape.
Born six years ago when the brand scored an Olympic sponsorship to begin during 2010’s Vancouver Winter Games, “Thank You, Mom” has since developed into an iconic Olympic campaign.
With social strategists who double as standup comedians, creatives who train as MMA fighters and diehard racecar fan social media managers, BLKBX draws out the individuality of its talent to drive its business forward.
In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than 600 submissions in the category.
In between grueling training sessions, countless competitions and records set, Phelps has also become a fixture in ad campaigns.