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Gold Award
Cracked
Mercy for Animals
United States
2026
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Entrant Company
AREA 23
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Health Awareness & Advocacy
Medium
Design Craft
Category
Animation
Cracked is a wordless animated film that exposes the hidden reality behind “cage-free” eggs. Set to Radiohead’s “Exit Music (For a Film),” the story follows a hen whose idyllic world gradually collapses into industrial confinement. The song’s haunting progression drives the narrative, transforming from quiet beauty into overwhelming intensity as the environment closes in. Rather than using dialogue or graphic imagery, the film relies entirely on music and sound to carry the story—allowing emotion to build naturally and universally across audiences. By turning a familiar piece of music into a storytelling engine, Cracked reframes how people experience both the song and the subject—challenging assumptions about one of the food industry’s most trusted labels.
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