Entries in this medium include all types of video promotion. This includes, but is not limited to: spots, teasers, and trailers.

See previous award winners in this medium here

Categories/Subcategories

Spot: Entries in this category include targeted advertisements that are typically 15, 30 or 60 seconds in length and are played on television or digital media.

• CGI Spot: Entries in this subcategory are typically less than 60 seconds and include originally produced computer-generated imagery.
• Game Footage Spot: Entries in this subcategory are typically less than 60 seconds and include in-game or gameplay footage.
• Live-Action Spot: Entries in this subcategory are typically less than 60 seconds and consist primarily of live-action footage. 

Teaser: Entries in this category are for promos that serve to “tease” the audience about an upcoming release. They may be presented on multiple platforms and are typically the first audio visual piece released in a marketing campaign.

• CGI Teaser: Entries in this subcategory “tease” the audience about an upcoming release and include originally produced computer-generated imagery.
• Game Footage Teaser: Entries in this subcategory “tease” the audience about an upcoming release and include in-game or gameplay footage 
• Live-Action Teaser: Entries in this subcategory “tease” the audience about an upcoming release and consist primarily of live-action footage.

Trailer: Entries in this category are for promos that advertise to the audience about an upcoming release. They may be presented on multiple platforms are typically longer than spots and teasers. They generally focus on an aspect of the release like characters, plotline, etc. 

• CGI Trailer: Entries in this subcategory are typically longer than 2 minutes and include originally produced computer-generated imagery.
• Game Footage Trailer: Entries in this subcategory are typically longer than 2 minutes and include in-game or gameplay footage.
• Live-Action Trailer: Entries in this subcategory are typically longer than 2 minutes and consist primarily of live-action footage.

Other: Entries in this category are for work not defined by any of the available categories. Entries in this category are also reviewed for potential new mediums and categories.

Campaigns
This medium type is not eligible for campaign entries.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include multiple audio/visual executions. This includes, but is not limited to: spots, teasers, or trailers.

Categories

There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th:  $750

Deadline 2: June 14th – July 11th: $950

Deadline 3: July 12th – Aug 8th: $1,250

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize a fusion of advertising and editorial content to communicate a brand’s message or values to its target audience. This can also include brand promotion within the entertainment space. Entries in this medium are for creative executions resulting from the joint efforts between a video game, brand, influencer, talent, and/or publisher. Entries in this medium must promote an entertainment brand and/or IP.

See previous award winners in this medium here

Categories 

• Audio: Entries in this category include all types of creative audio content.

• Brand Promo: Entries in this category include all types of video promotion. This includes, but is not limited to: spots, teasers, and trailers.

• Digital, Mobile & Social Media: Entries in this category are for digital media that includes, but is not limited to: websites, social media, applications, and user-generated content.

• Diversity in Storytelling: Entries in this category include all types of advertising focusing on telling a story through a diverse voice.

• Experiential & Activation: Entries in this category connect a brand and its target audience through an event, experience, or activation.

• Film: Entries in this category include all types of video content. This includes, but is not limited to: commercials, long-form and short-form films.

• Influencer & Talent Storytelling: Entries in this category include all types of advertising that focuses specifically on telling a story through an influencer or talent.

• In-Game Advertising: Entries in this category are for interactive ads placed within a video game.

• Music: Entries in this category are for music, songs, and music videos.

• New Reality: Entries in this category include technology created to stimulate and immerse the user in an entertainment experience by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.

• Print: Entries in this category are for published print media that includes, but is not limited to: newspapers, magazines, and books.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

Entries in this medium include craft, design, technique, and skills used in a variety of executions.

See previous award winners in this medium here

Categories 

Audio Visual Craft: Entries in this category include technique and craft/skills used in the execution of audio/visual content.

• Copywriting: Entries in this subcategory are for the writing of copy.

• Direction: Entries in this subcategory are for the overall direction and the creative process of storytelling. 

• Editing: Entries in this subcategory are for the use of the art, technique, and practice of assembling shots into a coherent sequence. 

• Game Capture Cinematography: Entries in this subcategory are for the use of game footage in the execution of storytelling.

• Motion Graphics: Entries in this subcategory are for the utilization of motion graphics within an audio visual piece.

• Music: Entries in this subcategory may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.

• Sound Design: Entries in this subcategory are for the process of specifying, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.

• Voiceover: Entries in this subcategory are for the use of voiceover narration and the execution of copy. Please see subcategory “Copywriting” for the writing of copy.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories

Design: Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

• Computer-Generated Imagery: Entries in this subcategory are for the use of computer-generated imagery (CGI).

• Design Package: Entries in this subcategory are for the use of graphic elements and design packages.

• Logo, Main Title & Typography: Entries in this subcategory are for the graphical design of a product, game, brand, or publishing company logo.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Digital, Mobile & Social Media Craft: Entries in this category include technique and craft/skills used in the execution of digital/social content.

• Copywriting: Entries in this subcategory are for writing promotional text included in a digital, mobile, or social media execution.

• Direction: Entries in this subcategory are for the direction of the piece in a digital, mobile, or social media execution.

• Editing: Entries in this subcategory are for the use of the art, technique, and practice of assembling shots into a coherent sequence in a digital, mobile, or social media execution.

• Graphic Design: Entries in this subcategory are for the art or skill of combining text and pictures in a digital, mobile, or social media execution.

• Motion Graphics: Entries in this subcategory are for graphics that use video and/or animation to create the illusion of motion or a transforming appearance in a digital, mobile, or social media execution.

• Music: Entries in this subcategory may include an original composition, a licensed recording, or an adapted/altered version of an existing recording used in a digital, mobile, or social media execution.

• Sound Design: Entries in this subcategory are for the skill of specifying, acquiring, manipulating, or generating audio elements for a digital, mobile, or social media execution.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Key Art Craft: Entries in this category include technique and craft/skills used in the execution of key art design.

• Copywriting: Entries in this subcategory are for the writing of promotional text included in key art design.

• Graphic Design: Entries in this subcategory are for the use of computer-generated and three-dimensional imagery in key art design.

• Typography: Entries in this subcategory are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in key art design.

• Illustration: Entries in this subcategory are for visual elements presented as a drawing, painting, computer graphic, or other work of art in key art design.

• Photography: Entries in this subcategory are for the lighting, color, camera choices, and editing of photographs included in key art design.
• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.
• This medium type is eligible for mixed campaign entries.
  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Study Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for any digital, mobile and social media to advertise video game marketing.

See previous award winners in this medium here

Categories

Digital & Mobile: Entries in this category are for any digital media used to advertise video game marketing, that is connected to a user and/or gives the user the ability to interact through technology.

• Apps: Entries in this subcategory are for native or web applications developed for mobile devices, smartphones, and/or tablets to promote a game title or console.

• Banners, Disruptors & Takeovers: Entries in this subcategory include various over-the-page units such as floating ads, page takeovers, and tear-backs as well as more traditional banner ads.

• Microsite & Website: Entries in this subcategory are for related web pages or links provided on their own or through a parent site to advertise a specific game title or console.

• New Reality: Entries in this subcategory include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Social Media: Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

• Long-Form Social Media Video: Entries in this subcategory are for single long-form social videos (over 30 seconds) that were designed specifically to run on social media platforms.

• Organic Social Media Post: Entries in this subcategory are for a single or series of organic social media posts.

• Paid Social Media Post: Entries in this subcategory are for single or series of paid social media posts.

• Short-Form Social Media Video: Entries in this subcategory are for single short-form (under 30 seconds) videos that were made specifically to run on social media platforms.

• Use of Influencer & Talent: Entries in this subcategory are for social content that includes the use of an influencer or talent.

• Viral Post: Entries in this subcategory are for a single social media post or campaign that became viral. 
• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.
• This medium type is eligible for mixed campaign entries.
  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include: events, experientials, activations, stunts, promotional tours, and fan engagement that promote a video game, brand, and console.

See previous award winners in this medium here

Categories 

Experiential & Activation:  Entries in this category connect the video game industry and its target audience through an experience. This includes both in-person and virtual events and experiences.

• Consumer: Entries in this subcategory connect a game, brand, or game console and its target audience through an experience (B2C).

• Special Event & Stunt: Entries in this subcategory promote a face-to-face, virtual event or activation specifically designed to deliver a message or create interest in a game title or publishing company.

• Trade: Entries in this subcategory connect the video game industry with each other for the purpose of insight and trade (B2B).

• Other: Entries in this subcategory are for work not defined by any of the available categories.

Fan Engagement: Entries in this category are for creative executions that communicate and engage with a fan, entire fan base, or community to create a deeper connection. 

• Audio Visual: Entries in this subcategory are for audio/visual pieces that engage fans.

• Design: Entries in this subcategory are for the visual craft that conveys brand and product messages to fans to inspire, compel, and create brand recognition.

• Digital & Mobile: Entries in this subcategory are for any digital media that is used to provide an experience and/or give fans the ability to interact through technology.

• Experiential & Activations: Entries in this subcategory connect a brand and its target fan base through an experience.

• Partnerships: Entries in this subcategory include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations to generate fan engagement.

• Social Good: Entries in this subcategory focus on creating awareness for a cause among a fan base.

• Social Media: Entries in this subcategory are for any digital media that is used to provide shareable and interactive content for fans through social media.

• User-Generated Content: Entries in this subcategory are for marketing and advertising promotions that enlist fans to create content or interact with a video game property in a new way.
• Other: Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner. 

See previous award winners in this medium here

There are no categories for this medium

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case study Video (1)
• Case Image/Board (1)
• Execution Video ( up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium display a full 360 campaign utilizing at least three mediums.

See previous award winners in this medium here

Categories

There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $750

Deadline 2: June 14th – July 11th: $950

Deadline 3: July 12th – Aug 8th: $1,250

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video ( up to10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include key art, print, and out of home executions.

See previous award winners in this medium here

Categories

Key Art: Entries in this category include key art and print design.

• Key Art: Entries in this subcategory are for digital executions of key art for websites or mobile devices.

• Motion Poster: Entries in this subcategory are for digital posters that utilize animation or movement.

• Poster & One Sheet: Entries in this subcategory are for printed posters or one-sheets.

• Print: Entries in this subcategory are for printed materials and include, but are not limited to, catalogs, brochures, dimensional mail, and flat mail.

• Other: Entries in this subcategory are for work not defined by any of the available categories.

Out of Home: Entries in this category consist of any large-format advertising that reaches the consumer outside of the home.

• Banner, Billboard & Building Wrap: Entries in this subcategory are for large banners, large outdoor executions, and printed graphics on a building façade.

• Bus Shelter & Transit: Entries in this subcategory are for one-sheets that are specifically designed for bus shelters, subways, trains, trucks, and taxis. An in-environment photo is required for this subcategory.

• Digital Outdoor: Entries in this subcategory include all single outdoor digital executions. This includes motion posters & digital bus shelters.

• Mural: Entries in this subcategory are for graphic artwork painted or applied directly to a wall, that promotes a video game, brand, or console. 

• Takeover: Entries in this subcategory are for multiple out-of-home executions that take over a single location and function as a single piece. This includes digital takeovers.
• Other: Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include featurettes, documentaries, behind-the-scenes promos, audio executions, and other original programming created to promote game releases and/or game consoles.

See previous award winners in this medium here

Categories

• Behind the Scenes: Entries in this category are short-form pieces covering one or more aspects of the creation process and/or additional footage.

• Creative Content: Entries in this category are for short or long-form pieces that provide original additional content for a video game, brand, or console for entertainment. This can include stunts and viral videos.

• Developer Diaries: Entries in this category are for short or long-form pieces that showcase the video game developer’s journey in creating their game.

• Featurette: Entries in this category are for long-form pieces covering one or more aspects of the creation process and/or additional footage.

• Live Stream & Podcast: Entries in this category are for live streams or podcasts that highlight a specific video game, brand, or console. 
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact a game title or game publisher’s perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Categories

• Brand Image: Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a game publisher or game title and its positioning in the marketplace and what it means to its target audience.

• Collateral, Press, Influencer, & Talent Kits: Entries in this category are specific to direct marketing of a game title or publishing company targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces. These entries also include Press Kits, For-Your-Consideration, screeners, and publicity pieces.

• Direct: Entries in this category are video game promotions that have a direct call to action for awareness. 

• Product Localization Relaunch: Entries in this category are for marketing an existing property and/or brand to a new market.

• Social Good: Entries in this category focus on creating awareness for a cause.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include: displays, merchandise, packaging, and premium products that promote a video game, brand, or console.

See previous award winners in this medium here

Categories

Display:  Entries in this category (also referred to as Point-of-Purchase or Standee) are displays that promote a game release and/or game console most commonly in retail outlets.

• Banners: Entries in this subcategory are for a long banner bearing a slogan or design, displayed in a public place.

• Digital Storefront: Entries in this subcategory are for virtual storefront interfaces for video game products and downloads. 

• POP Display: Entries in this subcategory are for flat or three-dimensional physical displays in retail locations.

• Specialty Display: Entries in this subcategory are for 3-dimensional displays that are displayed outdoors, attached to a wall or building, or hung from a ceiling and may include inflatable displays.

• Standee: Entries in this subcategory are for flat or three-dimensional standees and may be interactive or mechanical.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Merchandise & Premium: Entries in this category are for licensed or in-house-produced physical products that promote a video game, brand, and console. 

• Apparel, Footwear & Household Goods: Entries in this subcategory are for products that can be worn by individuals or used in a household for functional or aesthetic purposes.

• Beauty, Fitness & Health: Entries in this subcategory are for products designed to enhance one’s appearance, skincare, or personal grooming. This includes items designed to support physical activity, exercise routines, overall wellness, and promote general well-being.

• Collectibles: Entries in this subcategory are for products often produced in limited quantities, making them desirable to collectors who seek to acquire, display, and preserve them for personal enjoyment or investment purposes. 

• Food & Beverage: Entries in this subcategory are for products related to the consumption of food and drink.

• Technology: Entries in this subcategory are for products related to the field of technology that are designed to enhance, support, or complement the use of technology devices, gadgets, or services.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Packaging: Entries in this category are for the graphical and/or physical design of packaging for game titles and/or game consoles. 

• Box Set & Collection Packaging: Entries in this subcategory include multiple standard and non-standard versions of packaging for video games released as a box set, collection, or complete series.

• Specialty Packaging: Entries in this subcategory include non-standard packaging for a single game title.

• Standard Packaging: Entries in this subcategory include standard packaging for a single game title.
• Other: Entries in this subcategory are for work that is not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

 Entries in this medium are for creative executions resulting from the joint efforts between a home entertainment title, brand, or studio.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include all types of video promotion. This includes, but is not limited to: spots and trailers.

Spot – Entries in this category include promos and spots that are typically 15, 30, or 60 seconds in length.

Genres:

• • Action & Adventure

• • Animation

• • Children & Family

• • Comedy

• • Documentary

• • Drama

• • Fantasy & Sci-Fi

• • Horror & Thriller 

• • Independent (Under $10 Million)

• • International

• • Localization

• • Musical 

• • Mixed Genre
  • Other

Trailer – Entries in this category are for promos that advertise to the audience about an upcoming release. They may be presented on multiple platforms are typically longer than spots and teasers. They generally focus on an aspect of the release like characters, plotline, etc. 

Genres:

• • Action & Adventure

• • Animation

• • Children & Family

• • Comedy

• • Documentary

• • Drama

• • Fantasy & Sci-Fi

• • Horror & Thriller 

• • Independent (Under $10 Million)

• • International

• • Localization

• • Musical 

• • Mixed Genre

• • Other

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• URL(up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include multiple audio/visual executions. This includes, but is not limited to: spots, teasers, or trailers.

Categories

There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th:  $750

Deadline 2: June 14th – July 11th: $950

Deadline 3: July 12th – Aug 8th: $1,250

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include craft, design, technique, and skills used in a variety of executions. 

See previous award winners in this medium here

Categories:

Audio Visual Craft – Entries in this category include technique and craft/skills used in the execution of audio/visual content.

• • Copywriting – Entries in this subcategory are for the writing of copy.

• • Direction – Entries in this subcategory are for the direction and creative process of storytelling. 

• • Editing – Entries in this subcategory are for use of the art, technique, and practice of assembling shots into a coherent sequence.

• • Motion Graphics: Entries in this subcategory are for the utilization of motion graphics within an audio visual piece.

• • Music – Entries in this subcategory may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.

• • Sound Design – Entries in this subcategory are for the process of specifying, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.

• • Voice Over – Entries in this subcategory are for the use of voiceover narration.
  • Other – Entries in this subcategory are for work that is not defined by any of the available subcategories.

Design – Entries in this category are for the visual craft that conveys brand and product messages to the consumer to inspire, compel, and create brand recognition.

• • Design Package: Entries in this subcategory are for the use of graphic elements and design packages.

• • Other – Entries in this subcategory are for work not defined by any of the available subcategories.

Digital, Mobile & Social Media Craft – Entries in this category include technique and craft/skills used in the execution of digital/social content.

• • Copywriting – Entries in this subcategory are for the writing of promotional text included in a digital, mobile, or social media execution. 

• • Direction – Entries in this subcategory are for the direction of the piece in a digital, mobile, or social media execution.

• • Editing – Entries in this subcategory are for the use of the art, technique, and practice of assembling shots into a coherent sequence in a digital, mobile, or social media execution.

• • Graphic Design – Entries in this subcategory are for the art or skill of combining text and pictures in advertisements or marketing.

• • Motion Graphics – Entries in this subcategory are graphics that use video and/or animation technology to create the illusion of motion or a transforming appearance.

• • Music – Entries in this subcategory may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.

• • Sound Design – Entries in this subcategory are for the skill of specifying, acquiring, manipulating, or generating audio elements.

• • Other – Entries in this subcategory are for work not defined by any of the available subcategories.

Key Art Craft – Entries in this category include technique and craft/skills used in the execution of key art design and creative direction.

• • Copywriting – Entries in this subcategory are for the writing of promotional text included in key art design.

• • Graphic Design: Entries in this subcategory are for the use of computer-generated and three-dimensional imagery in key art design.

• • Typography – Entries in this subcategory are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in key art design.

• • Illustration – Entries in this subcategory are for visual elements presented as a drawing, painting, computer graphic, or other work of art in key art design.

• • Photography – Entries in this subcategory are for the lighting, color, camera choices, and editing of photographs included in key art design.

• • Other – Entries in this subcategory are for work that is not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Study Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include digital media that is connected through digital platforms, mobile devices, and social platforms.

See previous award winners in this medium here

Categories

Digital & Mobile: Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

• Apps: Entries in this subcategory are for native or web applications developed for mobile devices, smartphones, and/or tablets to promote a home entertainment title.

• Banners, Disruptors, & Takeovers: Entries in this subcategory include various over-the-page units such as floating ads, page takeovers, and tear-backs as well as more traditional banner ads.

• New Reality: Entries in this subcategory include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.

• Original Games: Entries in this subcategory include interactive games that live online, in an app, or social media and are developed to promote a particular home entertainment title and typically are not for sale.

• Website: Entries in this subcategory are for the collection of related web pages to advertise a specific game title or console and additional links or web pages provided through its parent site that adds value to a home entertainment title or brand.

• Other: Entries in this subcategory are for work that is not defined by any of the available subcategories.

Social Media: Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

• Long-Form Social Media Video: Entries in this subcategory are for single long-form social videos (over 30 seconds) that were designed specifically to run on social media platforms.

• Organic Social Media Post: Entries in this subcategory are for a single or series of organic social media posts.

• Paid Social Media Post: Entries in this subcategory are for single or series of paid social media posts.

• Short-Form Social Media Video: Entries in this subcategory are for single short-form (under 30 seconds) videos that were made specifically to run on social media platforms.

• Use of Influencer & Talent: Entries in this subcategory are for social content that includes the use of an influencer or talent.

• Viral Post: Entries in this subcategory are for a single social media post or campaign that became viral. 
• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video ( up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include: events, experientials, activations, stunts, promotional tours, and fan engagement that promote a home entertainment property.

See previous award winners in this medium here

Categories

Experiential & Activations:  Entries in this category connect a home entertainment title or brand and its target audience through an experience. This can include both in-person and virtual events/experiences.

• Consumer: Entries in this subcategory connect a title, network, studio, or brand and its target audience through an experience (B2C).

• Special Event & Stunt: Entries in this subcategory promote a face-to-face or virtual event or activation specifically designed to deliver a message or create interest in a home entertainment title.

• Trade: Entries in this subcategory connect the entertainment industry with one another for the purpose of insight and trade (B2B).

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Fan Engagement: Entries in this category are for creative executions that communicate and engage with a fan, entire fan base, or community to create a deeper connection.

• Audio Visual: Entries in this subcategory are for audio/visual pieces that engage fans.

• Design: Entries in this category are for the visual craft that conveys brand and product messages to fans to inspire, compel, and create brand recognition.

• Digital, Mobile: Entries in this subcategory are for any digital media that is used to provide an experience and/or give fans the ability to interact through technology.

• Experiential & Activations: Entries in this subcategory connect a brand and its target fan base through an experience.

• Partnerships: Entries in this subcategory include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations to generate fan engagement.

• Social Good: Entries in this subcategory focus on creating awareness among a fan base for a cause.

• Social Media: Entries in this subcategory are for any digital media that is used to provide shareable and interactive content for fans through social media. 

• User-Generated Content: Entries in this subcategory are for marketing and advertising promotions that enlist fans to create content or interact with an entertainment property in a new way.

• Other: Entries in this subcategory are for work that is not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner. 

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium display a full 360 campaign utilizing at least three medium types.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $750

Deadline 2: June 14th – July 11th: $950

Deadline 3: July 12th – Aug 8th: $1,250

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include key art, print, and out of home executions.

Key Art: Entries in this category include key art design and executions.

• Key Art: Entries in this subcategory are for digital executions of key art for websites or mobile devices.

• Motion Poster: Entries in this subcategory are for digital posters that utilize animation or movement.

• Poster & One-Sheet: Entries in this subcategory are for printed posters or one-sheets.

• Print: Entries in this subcategory include work appearing in newspapers, magazines, and similar press.

• Other: Entries in this subcategory are for work that is not defined by any of the available categories.

Out of Home: Entries in this category consist of any large-format advertising that reaches the consumer while they are outside of the home.

• Billboard: Entries in this subcategory are large outdoor executions, usually along roadways, on rooftops, or on the sides of tall buildings. They may include printed billboards and 3D or mechanical billboards. 

• Building Wrap: Entries in this subcategory are for printed graphics on a building façade that would not normally be considered a billboard.

• Bus Shelter: Entries in this subcategory are for one-sheets that are specifically designed for bus shelters.

• Digital Outdoor: Entries in this subcategory include all single outdoor digital executions. This includes motion posters & digital bus shelters.

• Mural: Entries in this subcategory are for murals that promote titles previously released in theaters; titles previously broadcast on network or cable channels; and direct-to-video titles.

• Takeover: Entries in this subcategory are for multiple out-of-home executions that take over a single location and function as a single piece. This includes digital takeovers.

• Transit: Entries in this subcategory are for static advertising placed on anything that moves, such as buses, subways, trains, trucks, and taxis. An in-environment photo is required for this category.

• Wild Post: Entries in this subcategory are for the wild posting advertising on the street level. 
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Execution Video (10)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include featurettes, documentaries, behind-the-scenes promos, audio executions, and other original programming created to promote a home entertainment release.

See previous award winners in this medium here

Categories

• Behind the Scenes: Entries in this category are short-form pieces covering one or more aspects of the creation process and/or additional footage.

• Creative Content: Entries in this category are for short or long-form pieces that provide original additional content to a title for the purpose of entertainment. This can include stunts and viral videos.

• Featurette: Entries in this category are long-form pieces covering one or more aspects of the creation process and/or additional footage.

• Live Stream & Podcast: Entries in this category are for live streams or podcasts that highlight a home entertainment title or brand.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)
• Execution Video (1)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions resulting from the joint efforts between a home entertainment title, brand, or studio.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact a home entertainment title or franchise’s perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Categories

• Brand Image: Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a home entertainment title or franchise and its positioning in the marketplace and what it means to its target audience.
• Collateral, Influencer, Press, & Talent Kits: Entries in this category are specific to direct marketing of a home entertainment title or network targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces.

• Direct: Entries in this category are home entertainment promotions that have a direct call to action for awareness. 

• For-Your-Consideration: Entries in this category are for marketing and advertising efforts specifically created to promote a title for awards consideration.

• Product Localization Relaunch: Entries in this category are for marketing an existing property and/or brand to a new market.

• Sizzle Reel: Entries in this category are for title or brand sizzle reels.

• Social Good: Entries in this category focus on creating awareness for a cause.

• Use of Influencer & Talent: Entries in this category are for promotions with effective use of influencers or talent.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Categories

Display – Entries in this category (also referred to as Point-of-Purchase or Standee) are displays that promote a home entertainment title, most commonly in retail outlets.

• • Banners – Entries in this subcategory are for a long banner bearing a slogan or design, displayed in a public place.

• • Point-of-Purchase – Entries in this subcategory are for flat or three-dimensional physical displays in retail locations.

• • Other – Entries in this subcategory are for work that is not defined by any of the available categories.

Merchandise & Premium –  Entries in this category are for licensed or in-house produced physical products that promote a home entertainment title or brand.

• • Apparel, Footwear, & Household Goods – Entries in this subcategory are for products that can be worn by individuals or used in a household for functional or aesthetic purposes.

• • Beauty, Fitness, & Health – Entries in this subcategory are for products designed to enhance one’s appearance, skincare, or personal grooming. This includes items designed to support physical activity, exercise routines, overall wellness, and promote general well-being.

• • Collectibles – Entries in this subcategory are for products often produced in limited quantities, making them desirable to collectors who seek to acquire, display, and preserve them for personal enjoyment or investment purposes. 

• • Food & Beverage – Entries in this subcategory are for products related to the consumption of food and drink.

• • Technology – Entries in this subcategory are for products related to the field of technology that are designed to enhance, support, or complement the use of technology devices, gadgets, or services.

• • Other – Entries in this subcategory are for work not defined by any of the available subcategories.

Packaging – Entries in this category are for the graphical and/or physical design of packaging for titles previously released in theaters; titles previously broadcast on network or cable channels; and direct-to-video titles.

• • Box Set, Collection, & Complete Series Packaging – Entries in this subcategory include multiple standard and non-standard versions of Blu-ray or DVD packaging for features released as a box set, collection, or complete series.

• • Specialty Packaging – Entries in this subcategory include non-standard packaging for a single feature or a single season of a series on Blu-ray or DVD with original or adapted key art.

• • Standard Packaging – Entries in this subcategory include standard packaging for a single feature or a single season of a series on Blu-ray or DVD with original or adapted key art.

• • Other – Entries in this subcategory are for work not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include a single audio/visual promotion. This includes, but is not limited to: commercial television spots, online, mobile, and outdoor audio visual advertising.

See previous award winners in this medium here

Categories

• 30 Seconds and Under: Entries in this category are for commercials thirty 30 seconds and under.

• 31 Seconds to 60 Seconds: Entries in this category are for commercials between thirty-one [31] seconds to sixty [60] seconds.
• 61 Seconds and Over: Entries in this category are for commercials between sixty-one [61] seconds and over.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include multiple audio/visual executions. This includes, but is not limited to: spots, teasers, or trailers.

Categories

There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th:  $750

Deadline 2: June 14th – July 11th: $950

Deadline 3: July 12th – Aug 8th: $1,250

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize a fusion of advertising and editorial content to communicate a brand’s message or values to its target audience. This can also include brand promotion within the entertainment space. Entries in this medium are for creative executions resulting from the joint efforts between a live entertainment title, brand, influencer, talent, and/or studio.

See previous award winners in this medium here

Categories

• Audio: Entries in this category include all types of creative audio content.

• Brand Promo: Entries in this category include all types of video promotion. This includes, but is not limited to: spots, teasers, and trailers.

• Digital, Mobile & Social Media: Entries in this category are for digital media that includes, but is not limited to: websites, social media, applications, and user-generated content.

• Diversity in Storytelling: Entries in this category include all types of advertising focusing on telling a story through a diverse voice.

• Experiential & Activations: Entries in this category connect a brand and its target audience through an event, experience, or activation.

• Film: Entries in this category include all types of video content. This includes, but is not limited to: commercials, long-form and short-form films.

• Influencer & Talent Storytelling: Entries in this category include all types of advertising that focuses specifically on telling a story through an influencer or talent.

• Music: Entries in this category are for music, songs, and music videos.

• New Reality: Entries in this category include technology created to stimulate and immerse the user in an entertainment experience by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.

• Print: Entries in this category are for published print media that includes, but is not limited to: newspapers, magazines, and books.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include craft, design, technique, and skills used in a variety of executions.

See previous award winners in this medium here

Categories

Audio Visual Craft: Entries in this category include technique and craft or skills used in the execution of film and video content.

• Copywriting: Entries in this subcategory are for the writing of copy.

• Direction: Entries in this subcategory are for the overall direction and creative process of storytelling. 

• Editing: Entries in this subcategory are for use of the art, technique, and practice of assembling shots into a coherent sequence.

• Motion Graphics: Entries in this subcategory are for the utilization of motion graphics within a audio visual piece.

• Music: Entries in this subcategory may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.

• Sound Design: Entries in this subcategory are for the process of specifying, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.

• Voiceover: Entries in this subcategory are for the use of voiceover narration.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Design: Entries in this category are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

• Design Package: Entries in this subcategory are for the use of graphic elements and design packages.

• Logo & Typography: Entries in this subcategory are for the graphical design of a product or brand logo. 

• Visual Identity: Entries in this subcategory include a comprehensive set of graphical elements, colors & logos that communicate brand identity. This includes rebrand projects.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Digital, Mobile & Social Media Craft: Entries in this category include technique and craft/skills used in the execution of digital/social content.

• Copywriting: Entries in this subcategory are for the writing of promotional text included in a digital, mobile, or social media execution. 

• Direction: Entries in this subcategory are for the direction of the piece in a digital, mobile, or social media execution. 

• Editing: Entries in this subcategory are for the use of the art, technique, and practice of assembling shots into a coherent sequence in a digital, mobile, or social media execution.

• Graphic Design: Entries in this subcategory are for the art or skill of combining text and pictures in a digital, mobile, or social media execution.

• Motion Graphics: Entries in this subcategory are graphics that use video and/or animation technology to create the illusion of motion or a transforming appearance in a digital, mobile or social media execution.

• Music: Entries in this subcategory may include an original composition, a licensed recording, or an adapted/altered version of an existing recording in a digital, mobile, or social media execution.

• Sound Design: Entries in this subcategory are for the skill of specifying, acquiring, manipulating, or generating audio elements for a digital, mobile, or social media execution.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Key Art Craft: Entries in this category include technique and craft/skills used in the execution of key art design and creative direction.

• Copywriting: Entries in this subcategory are for the writing of promotional text included in key art design.

• Graphic Design: Entries in this subcategory are for the use of computer-generated and three-dimensional imagery in key art design.

• Typography: Entries in this subcategory are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in key art design.

• Illustration: Entries in this subcategory are for visual elements presented as a drawing, painting, computer graphic, or other work of art in key art design.

• Photography: Entries in this subcategory are for the lighting, color, camera choices, and editing of photographs included in key art design.
• Other: Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

 Entries in this medium include digital media that is connected through digital platforms, mobile devices, and social platforms.

See previous award winners in this medium here

Categories

Digital & Mobile: Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

• Apps: Entries in this subcategory are for native or web applications developed for mobile devices, smartphones and/or tablets with the purpose of promoting a live entertainment title.

• Augmented, Mixed, Virtual Reality: Entries in this subcategory include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds.

• Banners, Disruptors, Takeovers: Entries in this subcategory include various over-the-page units such as floating ads, page takeovers, and tear-backs as well as more traditional banner ads.

• Microsite & Website: Entries in this subcategory are for the collection of related web pages with the purpose of advertising a specific live entertainment title or brand or additional links or web pages provided through its parent site that adds value to a live entertainment title or brand.

• Original Games: Entries in this subcategory include interactive games that live online, in an app, or social media and are developed to promote a particular live entertainment title or brand and typically are not for sale.

• Other: Entries in this subcategory are for work not defined by any of the available categories.

Social Media: Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

• Long-Form Social Media Video: Entries in this subcategory are for single long-form social videos (over 30 seconds) that were designed specifically to run on social media platforms.

• Organic Social Media Post: Entries in this subcategory are for a single or series of organic social media posts.

• Paid Social Media Post: Entries in this subcategory are for single or series of paid social media posts.

• Short-Form Social Media Video: Entries in this subcategory are for single short-form (under 30 seconds) videos that were made specifically to run on social media platforms.

• Use of Influencer & Talent: Entries in this subcategory are for social content that includes the use of an influencer or talent.

• Viral Post: Entries in this subcategory are for a single social media post or campaign that became viral. 
• Other: Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include: events, experientials, fan engagement, and innovations that promote a video game, brand, and console.

See previous award winners in this medium here

Categories

Events, Experiential, & Activations: Entries in this category connect a live entertainment title or brand and its target audience through an experience. This can include both in-person and virtual events/experiences.

• Consumer: Entries in this subcategory connect a title and its target audience through an experience (B2C).

• Special Event & Stunt: Entries in this subcategory promote a face-to-face, virtual event or activation specifically designed to deliver a message or create interest in a live entertainment title or brand.

• Trade: Entries in this subcategory connect the video game industry with each other for the purpose of insight and trade (B2B).

• Other: Entries in this subcategory are for work not defined by any of the available categories.

Fan Engagement: Entries in this category are for creative executions that communicate and engage with a fan, entire fan base, or community to create a deeper connection.

• Audio Visual: Entries in this subcategory are for audio/visual pieces that engage fans.

• Design: Entries in this subcategory are for the visual craft that conveys brand and product messages to fans to inspire, compel, and create brand recognition.

• Digital & Mobile: Entries in this subcategory are for any digital media that is used to provide an experience and/or give fans the ability to interact through technology.

• Experiential & Activations: Entries in this subcategory connect a brand and its target fan base through an experience.

• Partnerships: Entries in this subcategory include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations to generate fan engagement.

• Social Good: Entries in this subcategory focus on creating awareness among a fan base for a cause.

• Social Media: Entries in this subcategory are for any digital media that is used to provide shareable and interactive content for fans through social media. 

• User-Generated Content: Entries in this subcategory are created by the fan base and utilized to market a live entertainment title or brand.
• Other: Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium display a full 360 campaign utilizing at least three medium types.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th:  $750

Deadline 2: June 14th – July 11th: $950

Deadline 3: July 12th – Aug 8th: $1,250

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include key art, print, and out of home executions.

See previous award winners in this medium here

Categories

Key Art: Entries in this category include key art design and executions.

• Digital Key Art: Entries in this subcategory are for digital executions of key art for websites or mobile devices.

• Motion Poster: Entries in this subcategory are for digital posters that utilize animation or movement.

• Poster, One-Sheets: Entries in this subcategory are for printed posters or one-sheets.

• Print Ad: Entries in this subcategory include work appearing in newspapers, magazines, and similar press.

• Printed Materials: Entries in this subcategory are for printed materials featuring key art and includes but is not limited to, programs, catalogs, brochures, dimensional mail, and flat mail.

• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Out of Home: Entries in this category consist of any large-format advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, transit, and digital outdoor advertising.

• Billboard: Entries in this subcategory are large outdoor executions, usually along roadways, on rooftops, or on the sides of tall buildings. They may include printed billboards and 3D or mechanical billboards. 

• Digital Outdoor: Entries in this subcategory include all single outdoor digital executions. This includes motion posters & digital bus shelters.

• Front of House: Entries in this subcategory are for front-of-house advertising, which includes any signage or display on the outside of the theater/in the lobby or a marquee.

• Transit: Entries in this subcategory are for static advertising placed on anything that moves, such as buses, subways, trains, trucks, and taxis. An in-environment photo is required for this category.
• Other: Entries in this subcategory are for work not defined by any of the available subcategories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Execution Video (up 10)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for licensed or in-house produced physical products that promote a live entertainment title or brand.

See previous award winners in this medium here

Categories

• Apparel, Footwear, & Household Goods: Entries in this category are for products that can be worn by individuals or used in a household for functional or aesthetic purposes.

• Beauty, Fitness, & Health: Entries in this category are for products designed to enhance one’s appearance, skincare, or personal grooming. This includes items designed to support physical activity, exercise routines, overall wellness, and promote general well-being.

• Collectibles: Entries in this category are for products often produced in limited quantities, making them desirable to collectors who seek to acquire, display, and preserve them for personal enjoyment or investment purposes. 

• Food & Beverage: Entries in this category are for products related to the consumption of food and drink.

• Technology: Entries in this category are for products related to the field of technology that are designed to enhance, support, or complement the use of technology devices, gadgets, or services.
• Other: Entries in this category are for work not defined by any of the available categories

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include featurettes, behind-the-scenes promos, music videos, audio executions, and other original programming created to promote a live entertainment title or brand.

See previous award winners in this medium here

Categories

• Behind the Scenes: Entries in this category are short-form pieces covering one or more aspects of the creation process and/or additional footage.

• Creative Content: Entries in this category are for short or long-form pieces that provide original additional content to a title for the purpose of entertainment. This can include stunts and viral videos.

• Featurette: Entries in this category are long-form pieces covering one or more aspects of the creation process and/or additional footage.

• Music Videos: Entries in this category are for video renditions of a recorded song, often showing the musicians performing or showing images that illustrate the lyrics or the mood of the song.

• Live Stream & Podcast: Entries in this category are for live streams or podcasts that highlight a live entertainment title or brand.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL ( up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact a live entertainment title or brand’s perception, awareness, and/or garner media.

Categories

• Brand Image: Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a live entertainment title or brand and its positioning in the marketplace and what it means to its target audience.

• Collateral, Influencer, Press, & Talent Kits: Entries in this category are specific to direct marketing of a live entertainment title targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces.

• Direct: Entries in this category are for live entertainment promotions that have a direct call to action for awareness.

• For-Your-Consideration: Entries in this category are for marketing and advertising efforts specifically created to promote a title for awards consideration.

• Product Localization Relaunch: Entries in this category are for marketing an existing property and/or brand to a new market.

• Sizzle Reel: Entries in this category are for title or brand sizzle reels.

• Social Good: Entries in this category focus on creating awareness for a cause.

• Use of Influencer & Talent: Entries in this category are for promotions with effective use of influencer or talent.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

 Entries in this medium are for creative executions resulting from the joint efforts between a live entertainment title, brand, or studio.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include audio visual pieces that increases awareness and influences perception of the brand.

Categories

Audio Visual: Brand Promo: Entries in this medium include audio visual pieces that increases awareness and influences perception of the brand.

• Brand Promo: Entries in this category include audio visual pieces that increase awareness, influence perceptions of the brand and direct audiences to utlize the channel, network, and platform.

• Entertainment IP Integration: Entries in this category include the promotion of an advertiser brand and/or product featuring a legacy entertainment IP

• Sizzle, Seasonal, & Stunt Promo: Entries in this category include a series of multi-title brand promotion that are out-of-the-ordinary and promote a single programming event.

• Sports on Streaming: Entries in this category include the promotion of sports and sporting events on a streaming platform.

• Upfront & NewFront: Entries in this category include promotional B2B sizzles that promote the brand, network or streaming platform programming for potential advertisers.
• Other: Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include promos  using footage that appears in a series.

Categories

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Live Broadcast

• Localization

• Made For Television Movie

• News

• Reality

• Sitcom

• Sports

• Variety

• Other

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include promos  using any special shoot footage, custom illustration, animation or a combination of special shoot footage, custom animation, illustration, and clips from a series.

Categories

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Live Broadcast

• Localization

• Made For Television Movie

• News

• Reality

• Sitcom

• Sports

• Variety

• Other

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for promos that serve to “tease” the audience about an upcoming release. They may be presented on multiple platforms and are typically the first audio visual piece released in a marketing campaign.

Categories

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Live Broadcast

• Localization

• Made For Television Movie

• News

• Reality

• Sitcom

• Sports

• Variety

• Other

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for promos that advertise to the audience about an upcoming release. They may be presented on multiple platforms and are typically longer than spots and teasers. They generally focus on an aspect of the release like characters, plotline, etc. 

Categories

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Live Broadcast

• Localization

• Made For Television Movie

• News

• Reality

• Sitcom

• Sports

• Variety

• Other

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include multiple video promotions to advertise a series. This includes, but is not limited to: promos, spots, teasers, or trailers.

Categories

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Live Broadcast

• Localization

• Made For Television Movie

• News

• Reality

• Sitcom

• Sports

• Variety
• Other

Entry Fees

Deadline 1: April 16th – June 13th:  $750

Deadline 2: June 14th – July 11th:  $950

Deadline 3: July 12th – Aug 8th: $1,250

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (up to 10)

Optional Media

• Case Image / Board(1)
• Case Study Video (1)
• Execution Image (1)
• Execution Audio(1)
• Supporting PDF(1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of audio/visual content.

Categories

• Copywriting: Entries in this category are for the writing of copy.

• Direction: Entries in this category are for the direction and creative process of storytelling. 

• Editing: Entries in this category are for use of the art, technique, and practice of assembling shots into a coherent sequence.

• Music: Entries in this category may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.

• Sound Design: Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.

• Voice Over: Entries in this category are for the use of voiceover narration used for the audio visual piece and not the copy being read.
• Other: Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Study Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize a fusion of advertising and editorial content to communicate a brand’s message or values to its target audience. This can also include brand promotion within the entertainment space.

See previous award winners in this medium here

Categories

• Audio: Entries in this category include all types of creative audio content.

• Brand Promo: Entries in this category include all types of video promotion. This includes, but is not limited to: spots, teasers, and trailers.

• Digital, Mobile & Social Media: Entries in this category are for digital media that includes, but is not limited to: websites, social media, applications, and user-generated content.

• Diversity in Storytelling: Entries in this category include all types of advertising focusing on telling a story through a diverse voice.

• Experiential & Activations: Entries in this category connect a brand and its target audience through an event, experience, or activation.

• Film: Entries in this category include all types of video content. This includes, but is not limited to: commercials, long-form and short-form films.

• Influencer & Talent Storytelling: Entries in this category include all types of advertising that focuses specifically on telling a story through an influencer or talent.

• Music: Entries in this category are for music, songs, and music videos.

• New Reality: Entries in this category include technology created to stimulate and immerse the user in an entertainment experience by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.

• Print: Entries in this category are for published print media that includes, but is not limited to: newspapers, magazines, and books.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on work that produced measurable results and used a creative tactic to achieve a brand’s purpose. Note: Judging for this medium is weighted 50% on creativity and 50% on results.

Categories

• Audio Visual: Entries in this category include all types of video promotion. This includes, but is not limited to: spots, teasers, and trailers.

• Digital, Mobile, & Social Media: Entries in this category include digital, mobile, and social media executions to advertise a series, program, network, or platform.

• Experiential & Activations: Entries in this category include strategies that connect audiences through experiences. This includes both in-person and virtual events. 

• Key Art: Entries in this category include key art and print design.
• Other: Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

Categories

• Bumpers, Idents, & Interstitials: Entries in this category include a single and/or collection of video executions used as a brief announcement, or for station identification, usually 2 – 15 seconds in length.

• Identity Package: Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a studio, brand, or film identity. Bugs, Takeovers, Lower Thirds, This can include network and program.

• Logo: Entries in this category are for the graphical design of a product, series, or network.

• Main Title & Credits: Entries in this category are for the main title or credit sequence used for the identity of a television program.

• Motion Graphics: Entries in this category are for the integration and use of motion graphics for a promotional video.

• Special Design Promo: Entries in this category are for promotional videos both live action and animated that will be judged by the art direction.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

 Entries in this medium are for any digital, mobile and social media executions promoting theatrical brands and IP’s.

See previous award winners in this medium here

Categories

Digital & Mobile: Entries in this medium are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

• Apps: Entries in this subcategory are for native or web applications developed for mobile devices, smartphones, and/or tablets with the purpose of promoting a television series or brand.

• Augmented, Mixed, Virtual Reality: Entries in this subcategory include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds.

• Banners, Disruptors, Takeovers: Entries in this subcategory include various over-the-page units such as floating ads, page takeovers, and tear-backs as well as more traditional banner ads.

• Microsite & Website: Entries in this subcategory are for the collection of related web pages with the purpose of advertising a specific game title or console and additional links or web pages provided through its parent site that adds value to a television series or brand.

• Original Games: Entries in this subcategory include interactive games that live online, in an app, or social media and are developed to promote a particular television series title and typically are not for sale.

• Other: Entries in this subcategory are for work not defined by any of the available categories.

Social Media: Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

• Long-Form Social Media Video: Entries in this subcategory are for single long-form social videos (over 30 seconds) that were designed specifically to run on social media platforms.

• Organic Social Media Post: Entries in this subcategory are for a single or series of organic social media posts.

• Paid Social Media Post: Entries in this subcategory are for single or series of paid social media posts.

• Short-Form Social Media Video: Entries in this subcategory are for single short-form (under 30 seconds) videos that were made specifically to run on social media platforms.

• Use of Influencer & Talent: Entries in this subcategory are for social content that includes the use of an influencer or talent.

• Viral Post: Entries in this subcategory are for a single social media post or campaign that became viral. 
• Other: Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of digital/social content.

See previous award winners in this medium here

Categories

• Copywriting: Entries in this category are for writing promotional text included in a digital, mobile, or social media execution.

• Direction: Entries in this category are for the direction of the piece in a digital, mobile, or social media execution.

• Editing: Entries in this category are for the use of the art, technique, and practice of assembling shots into a coherent sequence in a digital, mobile, or social media execution.

• Graphic Design: Entries in this category are for the art or skill of combining text and pictures in a digital, mobile, or social media execution.

• Motion Graphics: Entries in this category are for graphics that use video and/or animation to create the illusion of motion or a transforming appearance in a digital, mobile, or social media execution.

• Music: Entries in this category may include an original composition, a licensed recording, or an adapted/altered version of an existing recording used in a digital, mobile, or social media execution.

• Sound Design: Entries in this category are for the skill of specifying, acquiring, manipulating, or generating audio elements for a digital, mobile, or social media execution.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a network television series and its target audiences through an experience. This can include both in-person and virtual events and experiences.

See previous award winners in this medium here

Categories

• Consumer – Entries in this category connect a title and its target audience through an experience (B2C).

• Special Event & Stunt – Entries in this category promote a face-to-face or virtual event or activation specifically designed to deliver a message or create interest in a television series title.

• Trade – Entries in this category connect the entertainment industry with each other for purpose of insight and trade (B2B).

• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (Up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions that communicate and engage with a fan, entire fan base, or community with the goal of creating a deeper connection.

See previous award winners in this medium here

Categories

• Audio Visual: Entries in this category are for audio/visual pieces that engage fans.

• Design: Entries in this category are for the visual craft that conveys brand and product messages to fans in an effort to inspire, compel, and create brand recognition.

• Digital & Mobile: Entries in this category are for any digital media that is used to provide an experience and/or give fans the ability to interact through technology.

• Partnerships: Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations to generate fan engagement. 

• Social Good: Entries in this category focus on creating awareness among a fan base for a cause.

• Social Media: Entries in this category are for any digital media that is used to provide shareable and interactive content for fans through social media. 

• User-Generated Content: Entries in this category are for marketing and advertising promotions that enlist fans to create content or interact with an entertainment property in a new way.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (Up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner.

See previous award winners in this medium here

Categories

There are no categories in this medium.

Entry Fees

April 16th – June 13th: $375

June 14th – July 11th: $475

July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (10)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium display a full 360 campaign utilizing at least three medium.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $750 (Campaign)

Deadline 2: June 14th – July 11th:  $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (Up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (Up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.

 Entries in this medium include key art design and executions.

See previous award winners in this medium here

Categories

• Character Poster: Entries in this category are for printed posters or ads that highlight one or more characters.

• Domestic Poster: Entries in this category are for printed posters or ads that ran in the United States.

• Hero Image: Entries in this category are for the digital executions of key art used as the main art to highlight a title on a streaming service or website.

• International Poster: Entries in this category are for printed posters or ads that ran outside of the United States.

• Motion Poster: Entries in this category are for digital posters that utilize animation or movement.

• Teaser Poster: Entries in this category include images that serve to “tease” the audience about an upcoming series release. They are the first piece released in a marketing campaign.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

 Entries in this medium include technique and craft/skills used in the execution of key art design and creative direction

See previous award winners in this medium here

Categories

• Copywriting: Entries in this category are for the writing of promotional text included in key art design.

• Typography: Entries in this category are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in key art design.

• Use of Illustration: Entries in this category are for visual elements presented as a drawing, painting, computer graphic, or other work of art in key art design.

• Use of Photography: Entries in this category are for the lighting, color, camera choices, and editing of photographs included in key art design.

• Other: Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include featurettes, documentaries, behind-the-scenes promos, audio executions, and other original programming created to promote a television network series release.

See previous award winners in this medium here

Categories

• Behind the Scenes: Entries in this category are short-form pieces covering one or more aspects of the creation process and/or additional footage.

• Creative Content: Entries in this category are for short or long-form pieces that provide original additional content to a title for the purpose of entertainment. This can include stunts and viral videos.

• Featurette: Entries in this category are long-form pieces covering one or more aspects of the creation process and/or additional footage.

• Live Stream & Podcast: Entries in this category are for live streams or podcasts that highlight a television network, series title or streaming brand.

• Other: Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Audio (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of any large-format advertising that reaches the consumer while they are outside of the home. This includes but is not limited to, billboards, transit, and digital outdoor advertising.

See previous award winners in this medium here

Categories

• Billboard: Entries in this category are for printed large outdoor executions, usually along roadways, on rooftops, or on the sides of tall buildings. They may include printed billboards, 3-D or mechanical billboards.

• Building Wrap: Entries in this category are for printed graphics on a building façade that would not normally be considered a billboard.

• Bus Shelter: Entries in this category are for one-sheets that are specifically designed for bus shelters.

• Digital Outdoor: Entries in this category include all single outdoor digital executions. This includes motion posters & digital bus shelters.

• Mural: Entries in this category are for murals that promote a television series or brand.

• Takeover: Entries in this category are for multiple out-of-home executions that take over a single location and function as a single piece. This includes digital takeovers.

• Transit: Entries in this category are for static advertising placed on anything that moves, such as buses, subways, trains, trucks, and taxis.

• Wild Post: Entries in this category are typically a series of static posters attached along walls, construction sites, building sides, or other public places that function as a single piece.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (Up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (Up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions resulting from the joint efforts between a television series title, streaming service, influencer, talent, and/or studio.

See previous award winners in this medium here

Categories

There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact a television program or network’s perception, awareness, and/or garner media coverage. This includes press/influencer kits & collateral.

See previous award winners in this medium here

Categories

• Brand Image: Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a film title or movie studio, its positioning in the marketplace, and what it means to its target audience.

• Collateral, Press, Influencer, & Talent Kits: Entries in this category are specific to direct marketing of a television program or network targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces.

• For-Your-Consideration: Entries in this category are for marketing and advertising efforts specifically created to promote a title for awards consideration.

• Press Tour, Red Carpet & Stunt: Entries in this category are for the strategy and execution of press tours for a series or brand release.

• Product Localization Relaunch: Entries in this category are for marketing an existing property and/or brand to a new market.

• Public Service Announcement: Entries in this category are for brand messages that raise awareness and lead its audience to a CTA.

• Social Good: Entries in this category focus on creating awareness for a cause.

• Use of Influencer & Talent: Entries in this category are for promotions with effective use of influencer or talent.
• Other: Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for all display, standee, merchandising, and non-sale premium items.

See previous award winners in this medium here

Categories

Display – Entries in this category (also referred to as Standee) are displays that promote a network television release most commonly in retail outlets.

• • Banner – Entries in this subcategory are for a long banner bearing a slogan or design, displayed in a public place.

• • Specialty – Entries in this subcategory are for 3-dimensional displays that are displayed outdoors, attached to a wall or building, or hung from a ceiling and may include inflatable displays.

• • Standee – Entries in this subcategory are for flat or three-dimensional standees and may be interactive or mechanical.

• • Other – Entries in this subcategory are for work that is not defined by any of the available categories.

Merchandise & Premium – Entries in this category are for licensed or in-house produced physical products featuring a television title or franchise, characters, or network brand with an on-sale date during the eligibility period.

• • Apparel, Footwear, & Household Goods – Entries in this subcategory are for products that can be worn by individuals or used in a household for functional or aesthetic purposes.

• • Beauty, Fitness, & Health – Entries in this subcategory are for products designed to enhance one’s appearance, skincare, or personal grooming. This includes items designed to support physical activity, exercise routines, overall wellness, and promote general well-being.

• • Collectibles – Entries in this subcategory are for products often produced in limited quantities, making them desirable to collectors who seek to acquire, display, and preserve them for personal enjoyment or investment purposes. 

• • Food & Beverage – Entries in this subcategory are for products related to the consumption of food and drink.

• • Technology – Entries in this subcategory are for products related to the field of technology that are designed to enhance, support, or complement the use of technology devices, gadgets, or services.

• • Other – Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include audio visual pieces that increases awareness and influences perception of the brand.

• Brand Promo – Entries in this category include audio visual pieces that increases awareness and influences perception of the brand.

• Entertainment IP Integration – Entries in this category include the promotion of an advertiser brand and/or product featuring a legacy entertainment IP.

• Sizzle, Seasonal, & Stunt Promo – Entries in this category include a series of related program promotions that are out-of-the-ordinary and promote a single programming event.

• Upfront & NewFront – Entries in this category include promotional B2B sizzles that promote the brand, network or streaming platform programming for potential advertisers.

• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include targeted advertisements that are typically 15, 30 or 60 seconds in length and are played on television or digital media.

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Localization

• Musical 

• Mixed Genre

• Sports

• Other

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this category are for promos that serve to “tease” the audience about an upcoming release. They may be presented on multiple platforms and are typically the first audio visual piece released in a marketing campaign.

Genres

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Localization

• Musical 

• Mixed Genre

• Sports

• Other

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for promos that advertise to the audience about an upcoming release. They may be presented on multiple platforms and are typically longer than spots and teasers. They generally focus on an aspect of the release like characters, plotline, etc. 

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Localization

• Musical 

• Mixed Genre

• Sports
• Other

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (1)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include multiple video promotions. This includes, but is not limited to: spots, teasers, or trailers.

• Action & Adventure

• Animation

• Children & Family

• Comedy

• Documentary

• Drama

• Fantasy & Sci-Fi

• Horror & Thriller 

• Independent (Under $10 Million)

• International

• Localization

• Musical 

• Mixed Genre

• Sports

• Other

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $750 (Campaign)

Deadline 2: June 14th – July 11th:  $950 (Campaign)

Deadline 3: July 12th – Aug 8th:  $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Video (Up to10)

Optional Media

• Case Study Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of audio/visual content.

See previous award winners in this medium here

Categories

• Copywriting – Entries in this category are for the writing of copy.
• Direction – Entries in this category are for the overall direction and creative process of storytelling. 
• Editing – Entries in this category are for use of the art, technique, and practice of assembling shots into a coherent sequence.
• Motion Graphics – Entries in this category are for the utilization of motion graphics within an audio visual piece.
• Music – Entries in this category may include an original composition, a licensed recording, or an adapted/altered version of an existing recording.
• Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating, or generating audio elements included in video or motion graphics. It may include music as part of the sound design.
• Voiceover – Entries in this category are for the use of voiceover narration.

• Other – Entries in this category are for work not defined by any of the available categories

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Case Study Video (1)
• Case Image / Board (1)
• Execution Image (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium utilize a fusion of advertising and editorial content to communicate a brand’s message or values to its target audience. This can also include brand promotion within the entertainment space.

See previous award winners in this medium here

Categories

• Audio – Entries in this category include all types of creative audio content.
• Brand Promo: Entries in this category include all types of video promotion. This includes, but is not limited to: spots, teasers, and trailers.

• Digital, Mobile & Social Media – Entries in this category are for digital media that includes, but is not limited to: websites, social media, applications, and user-generated content.

• Diversity in Storytelling – Entries in this category include all types of advertising focusing on telling a story through a diverse voice.

• Experiential & Activations – Entries in this category connect a brand and its target audience through an event, experience, or activation.

• Film – Entries in this category include all types of video content. This includes, but is not limited to: commercials, long-form and short-form films.

• Influencer & Talent Storytelling – Entries in this category include all types of advertising that focuses specifically on telling a story through an influencer or talent.

• Music – Entries in this category are for music, songs, and music videos.

• New Reality – Entries in this category include technology created to stimulate and immerse the user in an entertainment experience by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.

• Print – Entries in this category are for published print media that includes, but is not limited to: newspapers, magazines, and books.

• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (Up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium focus on work that produced measurable results and used a creative tactic to achieve a brand’s purpose. Note: Judging for this medium is weighted 50% on creativity and 50% on results.

See previous award winners in this medium here

Categories

• Audio Visual – Entries in this category include all types of video promotion. This includes, but is not limited to: spots, teasers, and trailers.

• Digital, Mobile, & Social Media – Entries in this category include digital, mobile, and social media executions to advertise a series, program, network, or platform.

• Experiential & Activations – Entries in this category include strategies that connect audiences through experiences. This includes both in-person and virtual events. 

• Key Art – Entries in this category include key art and print design.

• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (Up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel, and create brand recognition.

See previous award winners in this medium here

Categories

• Identity Package – Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a studio, brand, or film identity.

• Logo – Entries in this category are for the graphical design of a product, series, or network.

• Main Title & Credits – Entries in this category are for the main title or credit sequence used for the identity of a film title.

• Motion Graphics – Entries in this category are for the integration and use of motion graphics for a promotional video.

• Special Design Promo – Entries in this category are for promotional videos both live action and animated that will be judged by the art direction.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (Up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

 Entries in this medium are for any digital, mobile and social media executions promoting theatrical brands and IP’s.

See previous award winners in this medium here

Categories

Digital & Mobile: Entries in this category are for any digital media that is connected to a user and/or gives the user the ability to interact through technology.

• • Apps – Entries in this subcategory are for native or web applications developed for mobile devices, smartphones and/or tablets with the purpose of promoting a movie title, brand or studio.

• • Augmented, Mixed, Virtual Reality – Entries in this subcategory include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds.

• • Banners, Disruptors, Takeovers –  Entries in this subcategory include various over-the-page units such as floating ads, page takeovers, and tear-backs as well as more traditional banner ads.

• • Microsite & Website – Entries in this subcategory are for the collection of related web pages with the purpose of advertising a specific game title or console and additional links or web pages provided through its parent site that adds value to a movie title, brand, or studio.

• • Original Games – Entries in this subcategory include interactive games that live online, in an app, or social media and are developed to promote a particular movie title, brand, or studio and typically are not for sale.

• • Other – Entries in this subcategory are for work not defined by any of the available categories.

Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

• • Long-Form Social Media Video – Entries in this subcategory are for single long-form social videos (over 30 seconds) that were designed specifically to run on social media platforms.

• • Organic Social Media Post – Entries in this subcategory are for a single or series of organic social media posts.

• • Paid Social Media Post – Entries in this subcategory are for single or series of paid social media posts.

• • Short-Form Social Media Video – Entries in this subcategory are for single short-form (under 30 seconds) videos that were made specifically to run on social media platforms.

• • Use of Influencers & Talent – Entries in this subcategory are for social content that includes the use of an influencer or talent.

• • Viral Post – Entries in this subcategory are for a single social media post or campaign that became viral. 

• • Other – Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.
• This medium type is eligible for mixed campaign entries.
• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (Up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of digital/social content.

See previous award winners in this medium here

Categories

• Copywriting – Entries in this category are for the writing of promotional text included in a digital, mobile, or social media execution.

• Direction – Entries in this category are for the direction of the piece in a digital, mobile, or social media execution.

• Editing – Entries in this category are for the use of the art, technique, and practice of assembling shots into a coherent sequence in a digital, mobile, or social media execution.

• Graphic Design – Entries in this category are for the art or skill of combining text and pictures in advertisements or marketing in a digital, mobile or social media execution.

• Motion Graphics – Entries in this category are graphics that use video and/or animation technology to create the illusion of motion or a transforming appearance in a digital, mobile or social media execution.

• Music – Entries in this category may include an original composition, a licensed recording or an adapted/altered version of an existing recording in a digital, mobile or social media execution.

• Sound Design – Entries in this category are for the skill of specifying, acquiring, manipulating or generating audio elements in a digital, mobile or social media execution.

• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium connect a movie title, brand, or studio and its target audience through an experience. This can include both in-person and virtual events and experiences.

See previous award winners in this medium here

Categories

• Consumer – Entries in this category connect a title, network, studio, or brand and its target audience through an experience (B2C).

• Special Event & Stunt – Entries in this category promote a face-to-face or virtual event or activation specifically designed to deliver a message or create interest in a movie title, brand, or studio.

• Trade – Entries in this category connect the entertainment industry with each other for purpose of insight and trade (B2B).

• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions that communicate and engage with a fan, entire fan base, or community with the goal of creating a deeper connection.

See previous award winners in this medium here

Categories

• Audio Visual – Entries in this category are for audio/visual pieces that engage fans.

• Design – Entries in this category are for the visual craft that conveys brand and product messages to fans in an effort to inspire, compel, and create brand recognition.

• Digital & Mobile – Entries in this category are for any digital media that is used to provide an experience and/or give fans the ability to interact through technology.

• Partnerships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations to generate fan engagement.

• Social Good – Entries in this category focus on creating awareness among a fan base for a cause.

• Social Media – Entries in this category are for any digital media that is used to provide shareable and interactive content for fans through social media.

• User-Generated Content – Entries in this category are for marketing and advertising promotions that enlist fans to create content or interact with an entertainment property in a new way.

• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium display a full 360 degree campaign utilizing at least three mediums.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th:  $750

Deadline 2: June 14th – July 11th: $950

Deadline 3: July 12th – Aug 8th: $1,250

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video ( up to 10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include key art design and executions.

See previous award winners in this medium here

Categories

• Character Poster – Entries in this category are for printed posters or ads that highlight one or more characters.

• Domestic Poster – Entries in this category are for printed posters or ads that ran in the United States.

• Hero Image – Entries in this category are for the digital executions of key art used as the main art to highlight a film title or studio brand.

• International Poster – Entries in this category are for printed posters or ads that ran outside of the United States.

• Motion Poster – Entries in this category are for digital posters that utilize animation or movement.

• Teaser Poster –  Entries in this category include images that serve to “tease” the audience about an upcoming film release. They are the first piece released in a marketing campaign.
• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include technique and craft/skills used in the execution of key art design and creative direction

See previous award winners in this medium here

Categories

• Copywriting – Entries in this category are for the writing of promotional text included in key art design.

• Graphic Design – Entries in this category are for the use of computer-generated and three-dimensional imagery in key art design.

• Typography – Entries in this category are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in key art design.

• Use of Illustration – Entries in this category are for visual elements presented as a drawing, painting, computer graphic, or other work of art in key art design.

• Use of Photography – Entries in this category are for the lighting, color, camera choices, and editing of photographs included in key art design.
• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include featurettes, documentaries, behind-the-scenes promos, audio executions, and other original programming created to promote a studio or film release.

See previous award winners in this medium here

Categories

• Behind the Scenes – Entries in this category are short-form pieces covering one or more aspects of the creation process and/or additional footage.

• Creative Content – Entries in this category are for short or long-form pieces that provide original additional content to a title for the purpose of entertainment. This can include stunts and viral videos.

• Featurette – Entries in this category are long-form pieces covering one or more aspects of the creation process and/or additional footage.

• Live Stream & Podcast – Entries in this category are for live streams or podcasts that highlight a movie title, brand or studio.
• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Audio (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium consist of any large-format advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to: billboards, transit, and digital outdoor advertising.

See previous award winners in this medium here

Categories

• Billboard – Entries in this category are for printed large outdoor executions, usually along roadways, on rooftops or on the sides of tall buildings. They may include printed billboards, 3-D or mechanical billboards.

• Building Wrap – Entries in this category are for printed graphics on a building façade that would not normally be considered a billboard.

• Bus Shelter – Entries in this category are for one-sheets that are specifically designed for bus shelters.

• Digital Outdoor – Entries in this category include all single outdoor digital executions. This includes motion posters & digital bus shelters.

• Mural – Entries in this category are for murals that promote a movie title, brand or studio.

• Takeover – Entries in this category are for multiple out-of-home executions that take over a single location and function as a single piece. This includes digital takeovers.

• Transit – Entries in this category are for static advertising placed on anything that moves, such as buses, subways, trains, trucks, and taxis.

• Wild Post – Entries in this category are typically a series of static posters attached along walls, construction sites, building sides, or other public places that function as a single piece.
• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative executions resulting from the joint efforts between a movie title, brand, influencer, talent, and/or studio.

See previous award winners in this medium here

Categories
There are no categories in this medium.

Entry Fees

Deadline 1: April 16th – June 13th: $375

Deadline 2: June 14th – July 11th: $475

Deadline 3: July 12th – Aug 8th: $625

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium include marketing efforts and brand communications that impact a film title or movie studio’s perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Categories

• Brand Image – Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a film title or movie studio, its positioning in the marketplace, and what it means to its target audience.

• Collateral & Influencer, Press, Talent Kits – Entries in this category are specific to direct marketing of a film title or studio targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces.

• Direct – Entries in this category are movie title, brand, or studio promotions that have a direct or call to action for awareness.

• For-Your-Consideration – Entries in this category are for marketing and advertising efforts specifically created to promote a title for awards consideration.

• Press Tour, Red Carpet & Stunt – Entries in this category are for the strategy and execution of press tours for a series or brand release.

• Product Localization Relaunch – Entries in this category are for marketing an existing property and/or brand to a new market.

• Public Service Announcement – Entries in this category are for brand messages that raise awareness and lead its audience to a CTA.

• Social Good – Entries in this category focus on creating awareness for a cause. 

• Use of Influencer & Talent –  Entries in this category are for promotions with effective use of influencer or talent.

• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns

This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for all display, standee, merchandising, and non-sale premium items.

See previous award winners in this medium here

Categories

Display – Entries in this category (also referred to as Standee) are displays that promote a film release most commonly in retail outlets or movie theaters. 

• • Banner – Entries in this subcategory are for a long banner bearing a slogan or design, displayed in a public place.
  • Specialty – Entries in this subcategory are for 3-dimensional displays that are displayed outdoors, attached to a wall or building, or hung from a ceiling and may include inflatable displays.
  • Standee – Entries in this subcategory are for flat or three-dimensional standees and may be interactive or mechanical.
  • Other – Entries in this subcategory are for work not defined by any of the available categories.

Merchandise & Premium – Entries in this category are for licensed or in-house produced physical products featuring a film title or franchise, film characters, or a studio brand with an on-sale date during the eligibility period.

• • Apparel, Footwear, & Household Goods – Entries in this subcategory are for products that can be worn by individuals or used in a household for functional or aesthetic purposes.
  • Beauty, Fitness, & Health – Entries in this subcategory are for products designed to enhance one’s appearance, skincare, or personal grooming. This includes items designed to support physical activity, exercise routines, overall wellness, and promote general well-being.
  • Collectibles – Entries in this subcategory are for products often produced in limited quantities, making them desirable to collectors who seek to acquire, display, and preserve them for personal enjoyment or investment purposes. 
  • Food & Beverage – Entries in this subcategory are for products related to the consumption of food and drink.
  • Technology – Entries in this subcategory are for products related to the field of technology that are designed to enhance, support, or complement the use of technology devices, gadgets, or services.
  • Other – Entries in this subcategory are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 16th – June 13th: $375 (Single) | $750 (Campaign)

Deadline 2: June 14th – July 11th: $475 (Single) | $950 (Campaign)

Deadline 3: July 12th – Aug 8th: $625 (Single) | $1,250 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Study Video (1)
• Case Image/Board (1)
• Execution Video (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative marketing executions and campaigns intended to promote a game title, console, or company.

See previous award winners in this medium here

Industry Type

• Games– This refers to all games for sale, rent or subscription that are produced for consoles, handheld devices, mobile devices or online. This also refers to any entries promoting a publishing company, console company or a collection of games.

Entry Fees: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Image  (up to 10)

Optional Media

• Execution Video (up to 10)
• Audio (1)
• PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative marketing executions and campaigns intended to promote a home entertainment title or company.

Industry Type

• Home Entertainment– This refers to titles marketed for direct to consumer through video on demand or physical media. This refers to any entries promoting a studio, broadcast | streaming network, or a legacy entertainment intellectual property for Home Entertainment purposes.

Entry Fees: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Image  (up to 10)

Optional Media

• Execution Video (up to 10)
• Audio (1)
• PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative marketing executions and campaigns intended to promote a live entertainment title or company.

Industry Type

• Live Entertainment – This refers to any entries for that promote a ticketed event for a live or virtual audience including, but not limited to theatre, performing arts, concerts, and festivals. This entry type also refers to any entries promoting a live entertainment organization or venue.

Entry Fees: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Image  (up to 10)

Optional Media

• Execution Video (up to 10)
• Audio (1)
• PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative marketing executions and campaigns intended to promote television series or for a television network/streaming service.

See previous award winners in this medium here

Industry Type

• Television | Series– This refers to any television series or special televised program. It includes first-run or syndicated content released on either a television network or streaming platform. It can also refer to podcasts and web series that are streamed online. This also includes any entries promoting a television network or streaming service brand.

Entry Fees: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Image  (up to 10)

Optional Media

• Execution Video (up to 10)
• Audio (1)
• PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

Entries in this medium are for creative marketing executions and campaigns intended to promote a new movie title or for a movie studio.

Industry Type

• Theatrical– This refers to any feature-length film. This includes any new film title that is released in theaters or at a film festival. This also includes any special engagement content in theaters. This also includes any entries promoting a movie studio.

Entry Fees: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Image  (up to 10)

Optional Media

• Execution Video (up to 10)
• Audio (1)
• PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.