CHICAGO, USA // Adam joined MillerCoors in 2012 and is responsible for leading efforts across sports, music, entertainment and brand licensing.   MillerCoors sports portfolio includes league alliances such as the NHL & NASCAR, and club partnerships across the U.S. professional sports landscape.  Adam has championed brand-building initiatives, such as the Coors Light NHL Stadium Series, with a commitment to elevate consumer engagement, amplify content integration, and deliver against commercial business objectives.

Before joining MillerCoors, Adam spent two years at GMR Marketing leading sports and music activation work across MillerCoors portfolio of brands.  Prior to GMR, Adam spent more than 10 years in brand, retail and sports marketing building innovative marketing strategies and driving growth for some of the world’s most recognized beverage brands, including The Gatorade Co. and Jim Beam Brands.  Adam received his Bachelor of Arts from Alma College and Master in Business Administration from the Kellogg School of Management, Northwestern University.